Mid-weight Social Media Community Manager

2 weeks ago

Sandton, South Africa Machine_ Full time

Company Description

Machine_ is a creative solutions agency represented across Cape Town, Johannesburg and Durban, and is home to over 100 adventurous minds. At Machine_ we believe that intuition and gut feel aren’t enough. That’s why everything we do starts with solving a problem.

Our solutions are born from human behaviour, unique local landscape knowledge and consumer data that unlock the right insights. Our team of passionate creatives use these to create impactful and accountable solutions that reach consumers at the right time and right place in their connected worlds.

**Job Description**:
We’re looking for a young, socially savvy Social Media Community Manager to join our team, working from our Johannesburg office.

The **Social Media Community Manager **is for someone who has a **passion for social media**, with sound knowledge of digital marketing and **strong multi-lingual copy writing skills**. A real social media native, highly active and comfortable with social media platforms and understanding of the different roles they play and criteria for building successful interactions. You’ll need to have your finger on the pulse of social media platforms, trends and opportunities.

**The Social Media Community Manager will be responsible for**:

- Daily monitoring and community management of multiple social media accounts
- Responsible for proactively engaging with communities of consumers on the various platforms
- Identifying key communities and platforms to engage and provide a platform to demonstrate skin expertise
- Work alongside influencers to establish and reinforce our clients’ brands in a meaningful and credible way
- Creating written copy for social media content when needed
- Building of content calendars and scheduling of content in line with social media best practice
- Proposing new content ideas based on your understanding of the brands’ community and the social universe, being able to collaborate with creative teams and eventually create some in-the moment content on your own
- Respond to comments and customer queries in a timely manner
- Create consumer FAQs for approval
- Scout content and accounts to interact with real time (trend-spotting and proactive thinking)
- Monitor and report on channel performance and community learnings.
- Organize and participate in events to build community and boost brand awareness
- Build relationships with customers, potential customers, industry professionals and journalists

**Specific Responsibilities**:

- Accurately engaging with social media queries or comments across multiple platforms (Facebook, Twitter, Instagram, TikTok, YouTube, LinkedIn) in line with brand tone and guidelines (across multiple accounts).
- Scheduling social media posts accurately and timeously in line with content calendar.
- Building content calendars in line with social media best practice.
- Monitoring and measuring the impact of content, and analysing, reviewing and contributing to the delivery of Social Media reports.
- Working with the social media, creative, strategy and account management teams to support any agency and client requirements through administrative, community management and research tasks.
- Reading and understanding Social Media Content Strategy Documents, giving input where you feel you can add value.
- Coordinating and executing social media competition and prize draws, working closely with the account management and production teams.
- Creation and management of effective crisis management communication
- Social media event coverage (during and after work hours)
- Looking out for and assessing opportunities to engage the brand’s followers at the next level.
- Immersing yourself in local and international news, always on the lookout for opportunities to be tactical.

**Qualifications**:

- 2-3 years’ experience in spearheading the content planning and community management of well-known social media brand accounts in various industries (Food & Beverages, Financial Services, Alcohol, Retail, Tech & Software)
- 2-3 years’ experience using social media tools (e.g. Brandwatch, Falcon IO, Sprinklr, Hootsuite, Sprout Social)
- 2-3 years’ experience with reporting on Always On content as well as Campaigns
- Qualification in Marketing, Advertising or Communications or equivalent
- Facebook Blueprint, Twitter Flight School or similar social media qualifications will be advantageous
- Journalist, editorial and possibly digital research experience will be advantageous

**Personal Profile and Skills Requirement**:

- Have excellent multi-lingual writing skills backed by strong inter-personal skills
- Be constantly curious
- Highly organised
- Multi-tasker
- Easily self-manage
- A passion for creating content for brands on social media channels.
- Being deadline driven and pulling out all the stops to ensure that assigned tasks are completed accurately and on time.
- Have a presence on all the latest social media platforms and understanding

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