Marketing Executive

6 months ago

Johannesburg, South Africa Crumble Gluten Free Bakery Full time

If you live and breathe Marketing, we need to talk

We’re looking for an experienced and versatile _Marketing Executive_ to join our Team

You’re going to need to use both sides of the brain - developing calculated Marketing campaigns one day, then creating seasonal style guides & product shoots the next.

With a love of people and an appetite for excellence, this full-time position requires onsite availability and an enthusiastic passion for Teamwork.

**Objectives of this role**
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Produce valuable and engaging content for our website, social channels & a blog that attracts and converts our target groups
- Create Marketing material, from website banners to hard copy brochures & in-store advertising
- Establish positioning, identify target audiences and create informed marketing plans with specific objectives across different channels and segments
- Analyse customer insights, consumer trends & marketing practices to build successful strategies
- Presenting regular updates & performance reports in a collaborative effort to measure budgeting success
- Leading communication & visuals to help develop the brand identity and tone of voice

**Responsibilities**
- Creative briefs & direction to meet objectives for all advertising & public-facing communications, including print, digital, video & in-store assets
- Multichannel campaigns across the prospect & customer lifecycle - ensuring the alignment of communications & messaging
- Content, updates & communication for customer on all channels
- Customer and market insights to inform outreach strategies, increase customer conversions & generate more qualified leads
- Effectiveness & impact of current marketing initiatives with tracking and analysis
- Ideas & final deliverables to internal & external teams - communicating with senior leaders about marketing programs, strategies, & budgets

**Required skills and qualifications**
- Excellent written and verbal communication skills
- Metric-driven marketing mind with an eye for creativity
- Experience with marketing automation & CRM tools
- Up-to-date with the latest trends and best practices in online marketing & measurement
- Knowledge of website analytic measurement tools (_e.g. Google Analytics, NetInsight, Omniture, WebTrends_)
- Google Adwords campaigns
- Confident in Wordpress & Meta operation
- The ability to work well in a Team as well as autonomously
- A sense of aesthetics and a love for great witty communication

**Preferred skills and qualifications**
- Bachelor’s degree (_or equivalent_) in marketing, business, or related field
- Proficiency with online marketing & social media strategy

**Job Types**: Full-time, Permanent

**Salary**: From R6,000.00 per month

**Education**:

- Certificate (required)

**Experience**:

- Marketing: 1 year (required)
- Google Analytics: 1 year (required)
- Google Ads: 1 year (required)
- Facebook Advertising: 1 year (required)
- WordPress Operation: 1 year (required)

Ability to Commute:

- Johannesburg, Gauteng (required)

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