Gaming & Esports Specialist: Edgy, Global Fmcg &
1 day ago
As an early supporter of gaming and eSports, the Brand will further increase its presence and find new consumers by helping establish local talents on a global stage. The National Gaming & eSports Specialist will drive the strategy through a structured programme of activities (as well as around the country’s/region’s consumer needs).
This is a once-in-a-lifetime opportunity for a creative, innovative individual who is interested in working with people, supporting a team, and collaborating on concepts from ideation to execution for one of the world’s most sensational, inventive and popular brands. Don’t miss the goalposts on this one
**Responsibilities**:
- Has full content + budget responsibility for everything happening around eSports in their market and has the support of local Field teams in delivery of activity
- Identify and nurture local eSports talents and will design and deliver innovative and sustainable eSports events according to global strategy and to local consumer needs
- Understands and respects the brand values and the goal of each of our actions from a marketing perspective
- Works as part of the Marketing team, ensuring all eSport activity fits with the local needs and global Strategy, by working with Field teams for bottom-up insights and global team for top-down strategy
- Commercial understanding and work in collaboration with sales teams towards improving our physical and mental availability in Gaming & eSports centres and events.
- Create and execute the long-term local Gaming and eSports Strategy to ensure the Brand is the No. 1 beverage in Gaming and eSports
- Drive and lead all Gaming and eSports activities in market and support field teams in developing the strategy to 3rd party programs related to eSports
- Drive and lead all eSports projects within all departments, as project lead of functions and communication streams
- Development of strategic partnerships to ensure the presence and visibility of the brand in eSports and Gaming
- Creation and execution of eSports events including set-up of all local/national activations utilising support and expertise of events team
- In partnership with local athlete manager, discover and partner with new talents and potential athletes
- Create, foster, and leverage third party events, local athletes and teams, publishers and industry in order to build a local eSport eco-system and maximise the impact of the programme
- Work with local Field teams and Sales teams to ensure our eSports activities have commercial impact and drive sales of the can
- Build and foster strong relationships with the International eSports team.
- Lead and create the eSports component of the Business Planning process including inputs and feedback
- Understanding of digital distribution platforms that events are streamed on, ensuring the Brand utilises these platforms, leveraging relationships and ensuring maximum reach.
- Ensuring up to date information about all relevant athletes/events on local platform, SportsNet
- Drive innovation and creativity by inventing new event, athlete branding and project ideas in order to transform them from credible concepts to successfully executed projects
- Work cross functionally with other Marketing & Sales functions to realise project outcomes and collaborate on eSports topics to ensure 360˚ approach and keep the can at the heart of what they do.
**Requirements**:
- Industry relevant tertiary qualification
- Minimum 3 years’ experience within the gaming and eSports industry or within agencies, institutions, gaming teams such as in marketing, performance, and communications
- Demonstrable understanding of his/her local gaming and eSports scene, with in-depth knowledge of popular and emerging titles, consumer behaviour and trends
- Strong relationships within the industry including publishers, event organisers, team, athletes, media partners
- Strong team player and excellent communicator/connector
- Ability to design and organise projects of all scales, lead project teams and follow a 360-degree marketing and organisation approach
- Able to communicate well both verbally and in writing in English
- Strong project leader, results-orientated with a focus on independent success delivery
- Creative, innovative, following and predicting trends in eSports on a daily basis
- Able to travel occasionally.
City: Cape Town
Country: South Africa
Level of Expertise: Mid-Senior
Remuneration: Negotiable
Reference Number: #Viv2991
**Viv Gordon**:
MD & Consultant
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