SEO Specialist

1 week ago


Johannesburg, South Africa CBR Marketing Solutions Full time

**Job overview**:
CBR Marketing is hiring a talented SEO specialist professional to join our team. If you are a competitive individual looking maximise the volume and quality of organic traffic to websites, buy ensuring a continuous improvement in website search engine rankings

**Key requirements within role**:
Develop optimisation strategies that increase the client website's search engine results rankings.
Research SEO keywords to use throughout the clients and company’s website and digital platforms.
Set measurable goals tied with clients bottom line that demonstrate improvement in SEO efforts.
Monitor daily performance metrics to understand SEO strategy performance.
Efficiently communicate with other stakeholders to align goals.
Collaborate with others within the digital marketing department to manage SEO strategy.
Write compelling and high-quality website content, including blog posts and page descriptions, metadata etc.
Update content and website links for maximum optimisation and search engine rankings.
Make website technical recommendations to website developers.
Constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement.

**Required skill sets and qualifications**:
Minimum of three years of experience in successfully developing and executing SEO campaigns
Understating of technical and on-page SEO and UX
Understanding of search engine algorithms and ranking methods
Experience with SEO industry programs and tools, such as Google Analytics Google Search Console, SEMRush, Keyword Planner MOZ, AHREFS
Knowledge of keyword research and data mining tools
Able to complete audits and competitive analysis of other companies within clients industry
Comfortable analysing high volumes of data on a daily basis
Familiarity with WordPress or other content management systems
The ability to work with back-end SEO elements such as.htaccess, robots.txt, metadata, site speed optimisation and related skills
Experience with other aspects of marketing, such as customer growth and promotion, is a plus
An up-to-date, working knowledge of current, past and projected trends in the SEO industry

**Closing Date**: 17 March 2023


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