Lead Researcher

2 weeks ago

Cape Town, South Africa Purple Sales Solutions Inc. Full time

**About Purple Sales Solutions**
At Purple Sales Solutions, we help Technology Companies grow faster in the territory of their choice (US, Canada, or Europe). We provide B2B Lead Generation and Sales services.

We manage global operations from downtown Toronto and have a presence in New York and Paris. The purpose of Purple Sales Solutions is to improve the way business development is done, which has been overlooked for a long time.

Since 2018, Purple Sales has worked with over one hundred tech brands to generate pipelines faster and close large deals.

At Purple Sales Solutions, we go beyond appointment settings and are involved in the sales cycle from lead generation to the close. Purple Sales Solutions is snowballing and pioneering Business Development for B2B Tech companies more strategically.

**Our Mission**
We deliver business development and sales services to B2B tech companies that are willing to master their growth initiatives faster and in a scalable way.
Each Client's go-to-market strategy is unique. We deliver sustainable results over time through an iterative process.

**About the position**
We seek a detail-oriented and analytical **Lead Research**and**data** Enrichment Specialist** to join our team as a contractor. In this role, you will source, cleanse, enrich, and score prospect data with your tools to ensure high-quality leads are provided to the sales team for outreach activities. Your expertise and efficiency will directly contribute to the effectiveness of our sales and marketing strategies by delivering actionable and reliable data.

**Key Responsibilities**:

- Identify and source potential leads from your databases, tools, and platforms.

**Data Cleansing**:

- Verify, validate, and cleanse prospect data to ensure accuracy and remove duplicates.
- Standardize and organize data according to company guidelines.
- Use third-party tools or platforms to enrich prospect data with accurate and up-to-date information.
- Analyze and score leads based on predefined criteria such as company fit, intent, and engagement levels.
- Segment enriched data into target groups to align with outreach strategies.

**Collaboration with Sales and Marketing**:

- Work closely with sales and marketing teams to understand lead qualification criteria and target audience needs that will be provided.
- Ensure the enriched data aligns with campaign objectives and outreach efforts.

**Reporting and Documentation**:

- Maintain accurate sourced and enriched data records within the CRM or data management systems.
- Provide regular reports on data quality, lead scoring insights, and potential areas for improvement.

**Tool and Technology Management**:

- Use tools like data enrichment software (Apollo/Clay/Google map scraper ) to execute daily tasks.
- Stay updated on emerging tools and technologies to enhance the data enrichment process.
- Fast learner, eager to learn new things.
- Able to suggest improvements to existing processes.
- Self-directed, autonomous.
- Reliable, deadline-driven.
- Excellent problem-solving and critical-thinking skills.
- Well-organized and accurate.
- Fluent in English with a high accuracy score.
- Strong analytical skills.

**Why you should join now**:

- Your initiatives are valued
- Teamwork is predominant
- Results matter and are awarded
- Constantly learning from our clients and their environment

**Our Values**
- Having purple as our favorite color means we think of others before ourselves - helping our clients and colleagues grow faster.
- Empathy and being supportive are at the core of our values.
- Leveraging proven processes and methodologies is essential to your success.
- Your professional growth is essential to us.

**Compensation**
- Contractor and based on market pricing.

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