B2b Marketing Associate

2 weeks ago

Durban, South Africa ClinicGrower Full time

ClinicGrower is a leading digital marketing agency that works specifically with medical and dental practices in order to connect them with new patients in their community and generate leads, appointments, and sales.

We are a vital part of their overall business. We deliver results and help grow these practices to new levels.

Thanks to our great work, we are also growing and we are looking for a dedicated B2B Marketing Associate to join our Marketing Team.

So....do you LOVE leading inbound marketing campaigns, driving traffic and generating leads for a sales team?

⭐️ Are you ready to join a fun, results-oriented team as our B2B Marketing Associate? ⭐️

**ROLE**

We are looking for a high-performing Marketing Associate to help plan, take strategic action and drive results for the marketing team. As B2B Marketing Associate, you will be leading key initiatives, projects, and market strategies primarily for our B2B / Inbound Marketing Team. The results you will be driving, will be focused on generating leads for our company i.e generating sales calls for our sales team with doctors and dentists.

The B2B Marketing Associate will support the aggressive growth of our B2B business by driving traffic, growth and customer leads acquisition from a variety of digital marketing channels/platforms. Reporting to our Digital Marketing Manager in this role will be pivotal in driving growth of the brand through optimizing leads, digital marketing ROI and customer acquisition cost.

To be successful in this role, you should be highly creative, analytical, proactive, meet deadlines and communicate effectively

You must be obsessed with growth: personal and professional. You will be joining a team of A-Players with extremely high standards of personal and professional development.

**REQUIREMENTS**
- 3+ years of overall progressive experience in B2B online marketing/business-to-business roles, with at least 2+ years of hands-on experience managing B2B digital marketing channels
- Facebook ads, Google AdWords certification and LinkedIn PPC experience required
- Demonstrated success in developing marketing strategies to drive leads and business growth
- Deep understanding of performance marketing and lead acquisition channels with the ability to define high level strategy
- Strong proficiency of web analytics to analyze campaigns and websites (Google and LinkedIn Analytics required)
- Strong leadership, teamwork, analytical, strategic thinking and problem-solving skills
- CRM/ GoHighLevel - lead management, marketing automation and reporting tools
- Google Marketing Platform - Analytics, Data Studio, Tag Manager and Ad Manager
- Microsoft Excel - analyze inbound leads, campaign performance, and contact lists
- Facebook Adsdesign, write, publish, and manage campaigns and report on performance
- LinkedIn Ads - design, write, publish, and manage campaigns and report on performance
- Knowledge of the foundational 4P’s of marketing
- Excellent writing, editing, and proofreading skills
- Experience with multimedia platforms, copywriting and quality control
- Strong research skills
- Creativity
- Attention to detail
- Collaborative team-spirit
- Excellent time-management and organizational skills

**RESPONSIBILITIES**
- Reporting to our Marketing Manager in this role will be pivotal in driving growth of the brand through optimizing leads, digital marketing ROI and customer acquisition cost
- Plan and manage the digital marketing roadmap and media plan with a multi-month view
- Oversee cross-channel and integrated digital marketing campaigns end-to-end from research and strategy, creative briefing, media buying and tracking, execution, optimization, and post-launch review
- Development of ad copy and imagery based on best practices and brand guidelines
- Optimize inbound marketing to increase marketing qualified leads (MQLs), Sales Qualified Leads (SQLs), while decreasing cost per lead (CPLs)
- Proactively monitor and own digital marketing results against KPIs/goals/budgets
- Develop and monitor Facebook PPC, LinkedIn PPC and Google AdWords that are growth focused
- Assist with website initiatives, create landing pages for promotions and lead generation
- Manage day-to-day relationships with contracted agencies and internal team to successfully deploy marketing campaigns
- Building multi-touch campaigns from idea stage through execution and implementation
- Developing and implementing effective search engine optimization (SEO) strategies
- Work with marketing team to build channel budget forecasts and effectively manage channel performance
- Support the advertising team in quality control, digital design creation (concepts) and ensuring the marketing mix fits the avatar(s) of clients
- Approval of social media for agency and clients
- Review analytics, data and conversion rate optimization using robust tools provided by the agency
- Other duties as assigned

**RESULTS**
- Optimize inbound marketing to increase marketing qu

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