Head of Marketing

1 week ago

Midrand, South Africa Rectron Full time

The purpose of this role is to work with Vendors, internal sales, marketing, and product teams
to ensure the commercial agenda of the broader business is aligned, particularly with respect
to third-party partner relationships
The Product Marketing agenda must support the corporate marketing agenda in full and not
be treated in isolation from any other marketing initiatives

**Product Marketing**
Maintain close communication and interaction with the Marketing
Managers/executives from all major distributors; ensure that initiatives implemented by them are in accordance with the overarching positioning of the Rectron Brand and product retention marketing objectives
Build and maintain trusting relationships with all the distributors. In so doing co-develop effective marketing plans
Meet with decision-makers from vendors on a monthly basis
Explore benefits of and present ideas for longer-term strategic relationships
Develop product-specific campaigns for all products measured in GP and Revenue performance

**Brand Management and Public Relations**
Where appropriate, commission research to assist in determining such things as:

- Segmentation and Regional strategies
- The profile of our current and potential customer base
- Incomes, lifestyles, etc.
- Perception of Rectron
- Expectations and needs
- Customer expectations
- Competitor analysis

Drive differentiation strategy and market positioning through
How to encourage people to go to the movies, bring others and keep coming back
Exceptional service differentiators
Analyze information presented from research, draw appropriate conclusions, and communicate this information to appropriate parties
Develop, plan, and manage a full brand plan
Identify and maintain close communication with key players within the different media (TV, Radio, Print, Interactive/digital)
React quickly to news through internal and external press releases across different platforms and within the industry
Develop and execute Brand and Corporate Public Relations strategies for both internal and external customers and usage
Drive PR exposure on all relevant marketing and CSI activities

**General Marketing Management**
Unpack the Marketing strategy by breaking it down into detailed action plans and assigning and agreeing on specific responsibilities within the team
Conduct post-mortem studies on major marketing/ promotional/advertising campaigns to identify successes, failures, and areas for improvement
Motivate an appropriate budget allocation to implement a strategic marketing plan
Determine efficiency or success of media use in terms of post-mortem analyses of specific campaigns
Negotiate package deals and discounted rates with partners based on the above analysis
Manage the total spend per each product type against budget
Ensure that we use the best possible agencies appropriate for our business
Negotiate the best agreements with our agencies, vendors for product marketing and PR
Identify and implement cost-saving initiatives for the business
Ensure all marketing expenditure is adequately benchmarked in the industry

**Talent Management**
Identify skills and competencies required to deliver (both current and future) departmental strategies
Monitor head counts and adjusts structures where necessary to ensure optimal delivery levels and operational productivity
Develop internal talent in the team to meet succession and talent plan requirements
Conduct the orientation of any new team member
Plan the training programme for team members, identify a suitable coach, monitor and assess the progress of the employee against the training plan and ensure sufficient coaching takes place
Ensure that the team member is declared competent within the specified timeframe
Ensure multi-skilling of all team members to ensure growth and development
Manage performance of employees
Conduct daily one-on-one discussions to address areas for improvement and recognize good performance
Conduct monthly performance tracking and formulate an improvement plan for the next month
Conduct performance reviews on a bi-annual and annual basis

**Knowledge and Skills**
Good understanding of branding
Ability to plan, schedule, prioritize, focus, and keep others informed
Ability to compile strategies
In-depth knowledge and understanding of relevant company policies, processes, and procedures
Sound internal network
Knowledge of relevant IT systems
Understanding individual impact on the company’s bottom line

**Key Attributes**
Managerial maturity
Strong verbal and written communications skills, with an ability to express complex concepts in business terms
Strong analytical, problem-solving, and conceptual skills
Strong interpersonal skills: ability to work well on cross-functional teams and foster team commitment to tasks
Ability to build trust and customer loyalty
Negotiate and Planning skills
Judgment
Strategic Thinking
Brand Orientation
Inspiration
Teambuilding
People Development
Capacity Building
Business Execution
Business

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