Head: Product Marketing

5 days ago

Durban, South Africa Derivco Full time

Employment Type: Permanent

Derivco is boldly leading the way as a next generation tech company. With a vision to become the formidable force in the tech industry, we are constantly pushing the boundaries of innovation to create cutting-edge solutions that set new standards.

Our team of over 2000 global experts is made up of trailblazers who embody our core values of creativity, passion, and a relentless pursuit of excellence. Together, we are on a mission to revolutionise the iGaming world and beyond.

By joining Derivco, you will have the opportunity to contribute to our vision, to shape the future of technology, and to be part of a team that is setting the standard for what's possible. Come and join us on our journey to be
_the_
- _formidable next generation tech company, and together, let's create a future beyond imagination.

To lead the Product and Partner Marketing team and establish a world class product marketing capability to globalise and grows our product revenue and partner presence across the technology industry. This is done through a commercial focus, demand generation and campaigns that extend the relevance of our product portfolio and driving revenue growth.

Planning & Direction
- Provides input to and influence the creation of the overall marketing and communication strategy in partnership with other leaders, to contribute specialist product and partner marketing insights and ensure the product roadmaps, priorities, risks and industry developments are considered and catered for.
- Develops, drives and adjusts a product and partner marketing strategy execution plan to provide direction for the Product Marketing team and supports other department strategies.
- Reviews, tracks and advises on supporting operational plans to ensure the effective and efficient implementation of the product and partner marketing strategy and service

Content and campaign management
- Develops go-to-market strategies for each product/product family to maximise relevance and drive revenue growth.
- Establishes baseline product marketing functionality including value propositions, positioning, target markets etc. to position the portfolio and specific products in chosen target markets and market segments.
- Plans product and marketing campaigns in collaboration with various internal and external stakeholders to ensure awareness and demand generation
- Establishes and manages the overall product catalogue and specific product value propositions, marketing strategies, brands and campaigns.
- Engages across the business with products, markets and technology groups to translate technical functions and capabilities into products offerings that add value to customers and grows revenue streams.

Data Analysis
- Research and analyse data, fine-print of product detail and market research to identify insights, create differentiations, positioning and leverage opportunities.
- Use a broad spectrum of data to drive focused marketing approaches across the product portfolio.
- Ensure appropriate measurement data (outcome based) is collected and made available to enable analysis and continuous improvement.

Manages corporate reputation, risk & compliance
- Review all product marketing content and campaigns from a risk and compliance perspective to ensure that all marketing activities comply with internal governance processes, relevant legislation and regulation.

Stakeholder Management
- Establish and maintain a comprehensive stakeholder analysis and the required agreements to ensure alignment and awareness of product marketing services.
- Drive adoption of large scale change initiatives that affects stakeholders across the organisation
- Effectively resolve escalated issues and implements measures to prevent reoccurrence.
- Works across the business to gain support for the product marketing approach to ensure alignment and appropriate prioritization.
- Leverage partner to relationships, brands and capabilities to enhance our product portfolio offerings

Knowledge, Practices & Continuous Improvement
- Define, continuously improve and drive adoption of the processes, governance, tools & technology, methods and standards to establish optimal product marketing practices.
- Create and deliver knowledge sharing strategies to drive awareness, understanding and adoption of product marketing materials and campaigns.

People Management
- Create and execute a capability plan (Includes skills, resources and succession) to address current and future people capabilities required for the delivery of organisation-wide portfolio services
- Specify the people requirements and obtain headcount approval to ensure adequate staffing of the portfolio.
- Coach and develop people within the context of the BU and broader organisation to improve individual and organisational performance and ensure a culturally aligned team.
- Have regular, quality performance development conversations and drive the required action to support team members' growth and co

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