Marketing Specialist

3 weeks ago

Cape Town, South Africa 5th Dimension Consulting Full time

Jan 26, 2023 | Marketing, PR/ Media

**Job Role**

Support two businesses which includes vesting of their expertise, and promoting both value propositions to internal and external stakeholders using all marketing and communication tools and channels, but focusing on establishing a digitally optimized marketing strategy.

**Responsibilities**
- Develop and implement a digital marketing strategy, business and value proposition.
- Brief, develop and implement campaigns that support the businesses’ value propositions.
- Ensure campaign messaging aligns with retail value proposition and support Group Brand.
- Successful delivery of campaigns through agile methodology.
- Interpret target segment data and recommend on how to best reach the intended audience.
- Ensure timeous post campaign analysis and campaign reporting against campaign targets.
- Provide marketing support to Sales Consultants and Business Development Managers via inter alia:

- Identify and manage sponsorship opportunities
- Develop marketing material
- Provide solid internal and external communication, including Public Relations.
- Maintain sound stakeholder relationships both internal (business units) and external (agency partners).

**Requirements**:
**_Qualifications_**
- B. Comm degree in Marketing Management, Public Relations or related discipline.

**_Experience_**
- 5 years experience in Marketing and Communications Management.
- 3 years experience within the Insurance and/or Financial Services Industry.
- Experience in brand management, campaign design and implementation.
- Experience with marketing tools or platforms e.g. Everlytics, Dynamics 365 Marketing, or Salesforce.
- Proven track record in developing, executing and administering a marketing strategy and plan.
- Proven track record in executing various marketing and communication initiatives simultaneously.
- Exposure to demonstrate marketing campaign effectiveness and recommendations for execution changes.
- Experience in agile marketing practices will be an advantage.

**_Knowledge_**
- Managing multiple campaigns and action various initiatives.
- Marketing analytics and return on Investment (ROI) measurements.
- Strong understanding of digital marketing and social media practices.
- Knowledge of fiduciary business will be an advantage.

**_Competencies_**
- Communication (Presentation skills; copy writing and editing)
- Decision quality
- Analytical thinking
- Plans and aligns
- Builds networks
- Drives engagement
- Action oriented
- Computer skills (MS Office)
- Tech savvy

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