Digital Marketing Specialist

2 weeks ago

Cape Town, South Africa LRI Invest S.A. Full time

Location: Cape Town, South Africa
Date Posted: Mar 15, 2023

**Description**

**DIGITAL MARKETING**
**SPECIALIST**

As a key role in the Demand Marketing team, the Digital Marketing Specialist will work closely with demand marketing managers and other marketing functions, with the ownership of planning, execution and reporting of digital activities, helping to increase growth and optimisation.

**Key responsibilities include, but are not limited to**:

- Oversee our digital marketing activity including the development and maintenance of Google AdWords/Display, LinkedIn Ads and Marketing Automation tool:
Google AdWords/Display:

- Liaise with Portfolio Marketing team and SEO Managers to determine primary and secondary key words and regularly update the key word bank.
- Collaborate with Demand Marketing Managers to regionalise / localise the key words and set up Google Ads accordingly.
- Review and optimise the ads on regular basis to maximise the ROIs.
- Provide regional/global performance reports of ads

LinkedIn Ads:

- Oversee and maintain the Linked Ad calendar to manage the traffic.
- Sanity check and launch the LinkedIn Ads created by the Demand Marketing Managers.
- Review and optimise the ads on a weekly basis to maximise the ROIs.
- Define, execute, analyse, and optimize A/B and multi-variant tests.
- Provide regional/global performance reports of ads

Marketing Automation - Pardot
- Liaise with external agency and in-house brand team to ensure templates are branded and optimised.
- Perform ongoing A/B and other testing to improve campaign performance.
- Regularly review Pardot assets and conduct cleansing when necessary.
- Collaborate with the Marketing Operations team to improve data quality.
- Collaborate with the Content Marketing team to ensure the integration of content across relevant digital channels.
- Work with Marketing Analytics Managers to measure and report performance of digital marketing campaigns and assess critical metrics and ROIs on a monthly, quarterly & yearly basis

**Skills Required**:

- A degree, or equivalent, ideally in Marketing or Business or another relevant field, or equivalent experience in a similar or related role(s).
- 2+ years of experience in Digital Marketing or a similar position preferred
- Good understanding & experience in of Digital Marketing (social media, Google Analytics, CRMs SEO/SEM, etc,)
- Experience of formulating, leading and evaluating multi-channel digital marketing strategies.
- A natural communicator, able to develop relationships with key stakeholders both within and outside of the marketing and comms team.
- A problem solver, someone who finds solutions that support business objectives and has creative ideas on how to continuously improve the ROIs.
- A strong understanding of cultural nuances and an authentic wish to align with the Group’s values and promote them across the region (We care, we promote respect, we are exceptional, we drive growth).
- Ability to handle time-sensitive projects and working to deadlines.
- Enjoy taking responsibility for multiple projects simultaneously and know how to keep yourself, and others around you, organised and focused on a plan.
- Strong relationship building and negotiation skills to manage internal stakeholders and work at a fast pace with the rest of the marketing team.
- Enjoy working with a diverse group of colleagues and stakeholders and the ability to work remotely from your colleagues and remain connected through regular calls and conversations.
- A natural aptitude for collaboration and thrive on working in a high-pressure environment.
- 1 year of experience with CRM and MAP tools - Salesforce and Pardot preferred.

**What you will get in return**:

- A genuinely unique opportunity to be part of an expanding large global business.
- The opportunity to own the marketing strategy for the North Asia and Oceania region and demonstrate your ability to help drive the business toward achieving its local revenue targets.
- The chance to actually impact the business, be heard and implement your own ideas.
- Exposure to all aspects of the business, cross-jurisdiction and to working with senior management directly.
- A genuine career path and ability to help shape the demand marketing agenda.
- Opportunity to work with a diverse, agile and global marketing team.

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