Marketing Associate

8 months ago

Johannesburg, South Africa M-KOPA Full time

**Job Summary**

As a Marketing Associate, you will be responsible for managing below-the-line marketing activities, partnerships, activations, and digital platforms. You will be accountable for managing budgets, optimizing the ROI of marketing activities, creating engaging social media content, managing social media communities, executing paid social media campaigns, and analyzing social media performance. Additionally, you will be responsible for managing the content calendar, ensuring website optimization, monitoring website performance, and preparing monthly reports and newsletters. The role will be based in **Johannesburg, South Africa**

**What will you do**:
**BTL Marketing Management**:

- Manage all requests from markets and ensure timely delivery.
- Ensure a consistent supply of marketing materials such as flyers, caps, T-shirts, e-flyers, posters, parasols, raincoats, bags, etc.
- Manage and track the budget for below-the-line (BTL) marketing spending and ensure alignment with plans.
- Allocate and track items to ensure optimal distribution using the grading system to direct to the right DSRs (Sales agents) and sales team members.
- Optimize the return on investment (ROI) of BTL marketing activities.
- Internal company request, types include e-announcers for HR and Employee Experience internal campaigns such as Staff Referral Programs, E-flyers for all-hands announcements, Staff compliance and policies educational posters, etc.

**Partnership Marketing Management**:

- Attend meetings with mobile network operators (MNOs) and original equipment manufacturers (OEMs) to build relationships and foster consistent engagement.
- Set quarterly targets to unlock value from partners with minimum or no spending by M-KOPA through ATL, BTL, Digital, and CVM support implementation and Activations.
- Align content calendar with partners for better collaboration and engagement.

**Activations**:

- Support cost-effective market activations and assist with arrangements while measuring success.
- Focus activations as prospecting events to drive more sales through leads for DSRs.
- Leverage partnerships with MNOs/OEMs and attach sales team support to prospect events while tracking outcomes to share with the business and partners.

**Digital**:

- Develop and execute social media marketing strategies across the Facebook and Instagram platforms. Use freelance designers and copywriters within budgets to plan and execute a content calendar.
- Create engaging social media content (text, image, video) and post on the company's social media pages. Ensure this is in relation to seasonality and the sales team’s objectives. (Price change, shop openings, holidays, country events)
- Ensure the latest prices, flyers, and information are always updated on all the digital platforms.
- Manage social media communities, engage with followers, and respond to customer inquiries and complaints—reporting this via the work CC (Customer Care Team) is doing. Currently, the CC team responds to all social media customer comments, queries, and leads. As the marketing lead, we need to ensure this is at a high standard and support CC by providing training briefs, guidance, and a QA of our social media and how our customers are being managed.
- Monitor, analyze, and report on social media performance, including engagement, reach, and conversion rates, and make data-driven decisions to improve social media marketing.
- Plan and execute paid social media campaigns on Facebook and Instagram, including setting campaign objectives, targeting, and budget.
- Monitor and respond to Google reviews and other online reviews of the company, including managing and resolving negative reviews.
- Conduct social media listening and monitor online conversations related to the company and its competitors.
- Collaborate with other marketing team members to integrate social media marketing with other marketing channels and campaigns.
- Stay up-to-date with social media trends, algorithm changes, and best practices, and implement new strategies to improve social media marketing performance.
- Lead local content at the market level and drive brand strategy as part of digital management.

**Content calendar**
- Define the purpose and goals of the content calendar, such as increasing brand awareness or driving sales.
- Identify the target audience and create content that resonates with them.
- Research industry trends and competitor activities to stay up-to-date and differentiate from the competition.
- Determine the frequency and timing of content publishing based on audience behavior and engagement metrics.
- Develop a content theme or topic for each period and align it with the company's overall marketing strategy.
- Assign responsibilities and roles for content creation and publishing among team members. (freelancers)
- Utilize a range of content types, such as blog posts, social media updates, videos, and infographics, to diversify and maximize impact. (Stay in

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