Head of Design

1 week ago

Cape Town, South Africa VGP Recruitment Full time

Are you a design leader of creatives, a high-end design professional who happens to be wild about conservation, sustainability and crazy about nature and wildlife? Yes? Well, you’ve just hit the career jackpot One of Africa’s largest hospitality and conservation companies has a once in a lifetime hybrid working opportunity for a head of design to join their ever-growing creative team. You will lead and head up a team of designers, writers, editors, and content creators to ensure strategic business goals are answered with creative and crafted solutions. You will be responsible for all curation of marketing content and will take charge of a project from conception to execution, ensuring brand standards across all outputs and touch-points. Creative content encompasses brand design; print and product design; digital UX and UI design; brand copy and tone of voice and art-direction of photography and videography.
This exciting opportunity affords the Lead Creative or Design Director an opportunity to play a key role in building the future for this luxury brand and taking it to next level. Are you ready to marry your creative skills with your passion for Africa’s most precious wild spaces? Curious? Get in touch today

**Note**: This is a hybrid role requiring up to 2 days a week in office.

**Responsibilities**:
Leads, coaches and mentors the creative team of 10 people across three streams - copy, design, video and digital
In close partnership with the Chief Marketing Officer, helps to develop creative direction, new concepts and brand and activation campaigns as well as creative platforms and creative design solutions across the business
Responsible for translating the brand language across all touchpoints and ensures quality assurance of end-outputs and adherence to consistency and brand guidelines
Oversees the development and creation of all marketing content, helping the team accomplish creative initiatives with the intention of driving the company’s design standard
Helps evolve the brand’s identity across the company’s portfolio
Leads development and tailoring of creative content to suit all brand audiences such as B2C and B2B
Ensures all brand experience touch points - both offline and online, are connected and considered
Leads the development of visual creative for in-camp/in-product support (such as maps, checklists, guest room drops, menus, wine lists, uniforms, vehicle branding); marketing communication (through-the-line campaigns), sales support (such as brochures, agent manuals, trade show exhibition concepts and collateral), corporate stationery and internal launches
Develops the conceptualisation - including storyboarding, briefing and the overall art direction of our brand videos as well as overseeing the creation and outputs
Contributes to development of marketing strategy and brand plans during the brand planning cycles and the ongoing strategic conversation
Collaborates with external brand agencies, professional writers, photographers, and videographers, where needed, to source leading edge content
Ensures rigorous processes are in place for efficiency and productivity that allows the team to have clear ideas of workstreams, deadlines and requirements
Collaborates with senior internal stakeholders where required.

A visual arts degree/diploma or equivalent experience in a related field
A minimum of 10+ years’ experience in creative development, at least five of which on the design agency side and in a senior design leadership role
A strong design background with the ability to do detailed design in various software (Photoshop, Illustrator, InDesign, and Figma/Sketch)
Experience of leading a team of creatives and capability to mentor, coach and inspire
Strong digital experience and exposure to established and successful brands
Experience in the luxury branding sector and exposure to the luxury hospitality industry (highly advantageous)
A strong designer with the ability to conceptualise and execute luxurious, aesthetically crafted design
Excellent storyteller and a confident presenter
Ability to marry creativity with business acumen and audience insights
Expertise and exposure to UX and UI digital design, graphic design, print and campaign work
An understanding of the written word and ability to ensure accurate brand tone and messaging across executions
Exposure to multiple design software and tools; constantly looking to improve processes and ways of working
Conceptual and innovative thinking
Strong people skills and leadership approach
Mature and grounded - to work with an array of internal stakeholders
Ability to work under pressure and meet deadlines
Strong eye for details and passionate about ensuring only the best work leaves the door
Ability to nurture and grow the team's skill set and inspire talent to join and grow with the company
A passion for current design trends coupled with deep understanding of the full guest/consumer experience
Someone open to feedback and who know

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