Marketing Manager- Hospital

4 months ago

Cape Town, South Africa Cipla Full time

**Division**:
Commercial

**Department**:
Marketing: Rx

**Employment Type**:
Permanent

**Job Purpose**:
Develop, manage and analyse all marketing strategies related to new and existing products in specified areas, which includes product pricing, promotional/launch strategy and sales forecasting and also develop relationships with key stakeholders and participate/organize conferences/congress to ensure greater product life cycle and maximum return on investment. Includes assistance with demand forecasting as well as providing product and market insights to New Business/Product Development

**Accountabilities-1**:
**i. Develop and monitor product marketing, launch strategies to ensure alignment with local legislation and regulatory standards and maximum return on investment.**
- Develop overall marketing strategy for new and existing products, and also analyse and monitor effective implementation of the same.
- Develop and manage product life cycle by proposing the right promotional and marketing strategies, pricing for the product in alignment with regulatory, medical and quality standards.
- Manage product promotion and marketing through channel partners - physicians, patients, pharmacies, health care service providers etc.
- Manage alignment of product marketing and promotional strategies with local legislations and regulatory standards.
- Analyse and monitor all marketing activities to ensure maximum return on investment.
- Manage and monitor promotional/launch budget to ensure optimal operational utilization in coherence with the product life cycle strategy.
- Develop and manage strategy for re-launch of existing products through integration with pharmacies and other health providers.

**Accountabilities-2 and 3**:
**ii. Develop and monitor sales forecasting for all products and train sales staff on product knowledge to ensure achievement of sales goals.**
- Prepare sales forecasting and demand planning for new and existing products.
- Manage and monitor achievement of sales goals for the product and devise strategy in-case of underperformance or over-performance.
- Manage all queries and issues related to sales forecasting and promotional/marketing strategy and pricing of product for sales work force.
- Develop content and conduct product knowledge and marketing strategy training for sales workforce, nursing staff etc. to ensure they are equipped with the right knowledge and tools for product marketing & sales.
- Co-ordinate with supply chain and other internal stake holders to ensure availability of optimum stock levels at all times.

**iii. Manage, organize and participate in all national and international congress/conventions to develop relationship with key stakeholders and exchange of information on Cipla products & new treatments/disease.**
- Participate in pharmaceutical product trade shows/international congress and conferences to ensure to gain knowledge on new products, treatments and diseases.
- Organize, manage and coordinate conferences for Cipla SA which includes - academic sessions, identifying speakers, schedule, stay/travel and all other administrative activities.

**Accountabilities-4 and 5**:
**iv. **Analyse and share data on market intelligence, product performance and product strategy to monitor product performance/sales and ensure effective decision making.**
- Analyse respective therapeutic area marketing performance and share insights with stakeholders to ensure regional needs are appropriated and considered.
- Identify new market segments for products.
- Analyse markets and trends and growth value analysis for new products to develop specific strategies.
- Monitor and analyse competitor marketing, pricing and promotional strategies.
- Monitor progress of new and existing products (sales update, pricing analysis) to ensure increase in sales and rectify strategies in-case of low response.
- Create and analyse all product sales, pricing, performance reports and share with the concerned stakeholders for decision making.

**v. **Develop and manage relationship with key stakeholders to ensure alignment with local legislation and best practices for adequate promotion and placement of Cipla products.**
- Develop key relationships with Cipla global to ensure representation at global level and alignment with global objectives & plans.
- Maintains and develops relationships with key thought leaders (physicians, medical service providers, local government, academic councils, psychiatry councils etc.) in terms of therapeutic areas to ensure best in class category/product management.

**Education Qualification**:
Post Graduate degree in marketing and or pharmaceutical qualification

**Relevant Work Experience**:

- 4-5 years of experience in marketing & sales with a few years in pharmaceutical industry.
- Analytical skills with creative business insights, ability to multi-task, take independent decisions and good social skills.

**Competencies/Skills**:
**Job Location**:
Cape Town - Cipla H

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