Intern Brand Stratigist

2 weeks ago


Johannesburg, South Africa Ilogic Full time

Researching current market trends and predicting future trends that might affect their product or service's success
Analysing market data, customer feedback and survey responses to develop a marketing plan
Researching effective brand names for new products or services
Rebranding existing products or services
Performing target audience research
Brand positioning, which involves defining the benefits the target audience thinks of when they hear the brand's name
Creating buyer personas, which are descriptions of the company's ideal customer that include their demographics, lifestyle, personality, goals, needs and challenges
Doing audits every year or two to assess the brand's status in the market and ways to strengthen it
Creating brand architecture, which includes the logo, messaging, creative materials and marketing campaigns
Creating brand stories that tell customers about a product or service and try to form an emotional connection with them
Overseeing the production of all brand creative—advertisements, presentations, catalogs, sales sheets, social media campaigns, blogs, testimonials—and ensuring they have a consistent tone and message
Writing consistent content for marketing materials
Doing research to identify competitors and their products' strengths or weaknesses

**REQUIREMENTS**:
Attention to detail
Able to work under pressure
Organised
Basic knowledge of digital marketing
Quick learner
Positive attitude



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