Brand Manager

2 weeks ago


Johannesburg, South Africa Ideal Candidates Full time

Develop and execute comprehensive brand strategies and plans, including brand positioning, messaging and target audience identification.
Conduct market research to understand consumer trends, competitors and industry insights.
Collaborate with internal teams such as graphic design team and product owner to align brand and marketing objectives and develop marketing plans.
Create and manage brand budgets.
Develop and implement promotional and advertising strategies and plans, including print, digital and social media channels.
Develop and implement marketing tactics and activations to promote consumer engagement.
Monitor and analyse brand performance metrics and provide regular reports to management.
Maintain brand guidelines and standards to ensure consistency and compliance with group marketing corporate identity.
Build and manage relationships with key stakeholders, including agencies, media partners and vendors.
Manage and implement product launches, events and activations and coordinate with relevant teams.

**Essential pre-requisites**:
Matric (NQF 4) bachelor's degree in marketing or business administration or related field.
Min 3-5 years experience as a brand manager, in both traditional and social media aspects.
Strong understanding of consumer behavior, market dynamics and branding principles. High attention to detail.
Service orientated and standards of high quality.
Excellent analytical and problem-solving skills.
Creative thinker with a strategic mindset.


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