Creative Director
1 week ago
Detailed Responsibilities
- Leads, coaches and mentors the creative team across three streams - copy, design, video and digital.
- In partnership with the CMO, helps to develop creative concepts, brand and activation campaigns as well as creative platforms and creative design solutions across the business that delivers against marketing and business objectives.
- Responsible for quality assurance of end-outputs ensuring consistency and adherence to brand guidelines.
- Oversees the development and creation of all marketing content, helping the team accomplish creative initiatives with the intention of driving company's design standard.
- Helps evolve the brand’s identity across the company's portfolio.
- Leads development and tailoring of creative content to suit all brand audiences (guests [B2C], trade agents [B2B], staff, media, stakeholders, communities, donors).
- Ensures all brand experience touch points - both offline and online, are connected and considered.
- Leads the development of visual creative for in-camp/ in-product support (such as maps, checklists, guest room drops, menus, wine lists, uniforms, vehicle branding); marketing communication (through-the-line campaigns), sales support (such as brochures, agent manuals, trade show exhibition concepts and collateral), corporate stationery and internal launches.
- Develops the conceptualisation - including storyboarding, briefing and the overall art direction of our brand videos as well as overseeing the creation and outputs.
- Contributes to development of marketing strategy and brand plans during the brand planning cycles and the ongoing strategic conversation.
- Collaborates with external brand agencies, professional writers, photographers and videographers, where needed, to source leading edge content.
- Ensures rigorous processes are in place for efficiency and productivity that allows the team to have clear ideas of workstreams, deadlines and requirements.
CANDIDATE PROFILE
Experience & Qualification:
- A bachelor degree or equivalent experience in a related field.
- 10+ years’ experience in creative development, at least five of which on the agency side and in a leadership role.
- A strong design background, including leadership over the entire design process.
- Strong digital experience and exposure to established and successful brands.
- Experience in the luxury sector, luxury hospitality experience a plus.
- Experience leading and getting the best out of a team.
Skills:
- Excellent storyteller and a confident presenter.
- Ability to marry creativity with business acumen.
- Expertise in UX and UI digital design, graphic design, print and campaign work.
- Copywriting ability is a prerequisite, with a strong appreciation for art direction as a supporting skill set.
**Job Type**: Permanent
**Salary**: R50,000.00 - R70,000.00 per month
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