Area Sales Manager

6 months ago

Durban, South Africa Dr. Oetker South Africa (Pty) Ltd Full time

As a Area Sales Manager you will be expected to be an effective area marketer to customers by maintaining regular contact and providing relevant solutions based on a clear understanding of the customers’ business, the macro environment and product offering to the customer.

WHAT THE ROLE ENTAILS
- Where not defined, establish an effective route plan to achieve maximum call rate efficiencies each day for the quarter.
- Conduct research, preparation and planning to achieve the relevant objectives for both Dr. Oetker and the customer. This includes:

- Analysis of the customer’s micro (business objectives, operational capacity, storage facilities, wastage
- etc ) and macro environment (trends, competitors, economic climate etc
- Understanding of Dr. Oetker products offering so that the right solutions can be matched to the gaps or opportunities found in the customer analysis.
- Setting clear call objectives when performing a store call
- Preparation and knowledge of the sales information and market data to best engage with customers and provide insights and solutions
- Securing the necessary resources to demonstrate to the customer the relevant solution (e.g. product needed for demonstrations, financial tools, product brochures etc.)
- Put together a quarterly planner that shows potential revenue and new line listings, by customer, to deliver against set targets.
- In call, follow up previous sold solutions and present new opportunities based on real insight from the research and analysis done.
- Take orders of new line listings and other relevant solution products.
- Launch new products into assigned customers.
- Conduct planned promotions with assigned customers.
- Provide quality feedback to the supply chain and other relevant functions when required as well as when there is pertinent information (i.e. competitor activity).
- Team Coordination and Self Management
- Immediately respond to and where possible solve operational, logístical and customer related problems within the ambit of responsibility
- Identify and implement innovations, particularly those that will increase market share and the number and range of products being introduced into customers.
- Important to build relationships with customers, retailers and store management, specific focus required on the franchise retailer space to embed the Dr. Oetker products and improve overall performance
- Direct Selling
- Initiative and assertive
- Detail orientated You must constantly strive for accuracy with Exceptional interpersonal skills You must be able to communicate with customers and employees in an efficient and professional manner.
- Task Focused You aim to complete tasks in the most comprehensive way possible with attention to detail.
- Deadline Driven you plan and structure your day to ensure that you meet your deadlines for all tasks.

**Preferred Experience & Qualification**
- Grade 12/Matric
- Marketing and sales degree or diploma (preferable)
- Valid Code EB drivers’ licence
- Sales and relationship management principles
- Marketing principles and practices
- 5 years plus direct selling experience with proven track record

**HOW THE ROLE IS MEASURED**
- Sales Targets by region and retailer
- Call cycle achievement
- Improved distribution gap targets
- Improved waste and returns against targets
- Ranging NPD’s
- Forward Share on shelf and general shelf health
- Planogram implementation and flows

**Salary**: R30 000,00 - R35 000,00 per month

**Education**:

- High School (matric) (required)

**Experience**:

- Direct selling / Sales: 5 years (required)

Willingness to travel:

- 75% (preferred)

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