Head of Digital Strategy

2 weeks ago

Cape Town, South Africa 99 Cents Full time

Our Cape Town office is looking for a Head of Digital Strategy to join our Strategy Team.

**Role Summary**:
This is a great opportunity for a suitably qualified and experienced Digital Strategist who wants to flex their muscles on some of the most established brands in South Africa, Africa as well as a few select global clients. You’ll work with and lead a passionate team of digital specialists to deliver work that will guide innovative thinking and inspire our creative teams to generate ideas that work

As Head of Digital Strategy, you’ll be helping our clients with innovative strategies and partnering with various departments and teams to feed into integrated marketing goals. Ultimately you will help us navigate the landscape by providing the insight that drives thinking that delivers real business results.

Ideally your experience and excellent communication skills will help you thrive in a fast-paced environment and deliver exciting presentations while also driving education of complicated concepts to junior and senior stakeholders alike. Do you have an informed opinion, enjoy playing with tech and tools, passionate about all things digital and data? Then we want to meet you

**Responsibilities**:
**Leadership**:

- Directing strategic thinking for Digital within the agency and with our clients
- Have a clear understanding of our clients, their business and their brands
- Presenting to C-suite clients and leading digital discussions while engaging them with thought leadership to develop trust and credibility for the agency
- Ideally be the go-to person in the agency for insights and recommendations
- Drive digital innovation by staying on top of new developments
- Proactively create strategies, measurement plans and/or proposals to add value to teams and clients

**Strategy**:

- Produce reports, research, analysis, audits, planning, pitches, strategy documents and any other output required to help teams and clients meet their goals
- Work examples can include behaviour analysis, customer persona and segmentation, landscape analysis, social media listening, website evaluations, usability reviews, communication planning, search engine optimisation and/or identifying channel purpose with supporting launch plans
- The work you produce will cover but not be limited to website, app, e-Commerce, SEO, social, content, influencer, direct, eCRM, performance and any emerging channels.
- Actively conduct competitor, industry and digital landscape reviews

**Output Management**:

- Connect with Client Service & Creatives to ensure strategy is being implemented effectively or provide strategic input to pivot based on active requirements
- Be responsible for all client and agency data points including the set-up, maintenance, management and access thereof
- Communicate and liaise with external suppliers and/or key stakeholders (like paid media agencies) to ensure alignment, teamwork and integration
- Review department output on a regular basis to ensure the effective health of channels and promotions

**Team Management**:

- Manage and grow the digital strategy team which currently includes digital strategists, SEO analysts and data analysts.
- Mentor your team within their specialisms as well grow their skills and confidence
- Ensure effective delegation of work and manage teams’ capacity, manage expectations and source specialty resources as-and-when necessary
- Reviewing and signing off on all work done by the team and provide meaningful feedback to ensure all output is of the highest standard
- Conduct performance reviews while setting achievable goals and assist with career mapping

**Minimum relevant experience and skills/attributes required**:

- Relevant degree in advertising, marketing, communication science or equivalent
- Proven work experience as a Digital marketing strategist or Digital marketing manager
- Excellent verbal and written communication skills
- Strong analytical and project management skills
- Excellent interpersonal skills
- Experience managing a team
- Highly organised, deadline driven and confident in a fast-paced environment
- Understanding of the South African market across demographics and how this relates to digital channels and communications
- Deep understanding of the various digital marketing channels and how to use them differently to achieve campaign and business objectives
- Experience with retail brands is beneficial
- Comfortable with MAC, Microsoft Office products and Google products
- Experience with tools like Google Analytics, Tag Manager, Data Studio, Search Console and experience with similar tools to Falcon, Brandwatch, GWI, Similar Web, AWR, Screaming Frog and Stellar - ultimately display a firm grasp of emerging digital tools

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