Chief Marketing Officer

2 weeks ago

Cape Town, South Africa Metropolitan Life Full time

**Introduction**
- Metropolitan is one of the oldest financial services brands in South Africa. With a 125-year legacy of serving the communities in which it operates, Metropolitan represents true empowerment in serving Africa's people through affordable financial solutions that create financial growth and security.- Metropolitan operates in South Africa, but the brand is also present in 12 African countries including, Namibia, Botswana, Kenya, Ghana, Nigeria, Lesotho, and Swaziland. Metropolitan provides financial wellness solutions that meet the needs of low-income clients, including funeral insurance, health, savings, hospital cash-back cover, retirement solutions and life insurance.-
**Role Purpose**

Drive effective and innovative brand, strategic marketing, public relations and communication strategies that will create brand awareness, to consideration and to conversion in order to ensure profitable growth and sustainability aligned to the business objectives for Metropolitan Life.

**Requirements**:

- Post-graduate degree in Business Management, Marketing or Behavioural Sciences
- 10 -15 years strategic marketing experience
- Experience within the financial services industry will be advantageous
- Sound experience of B2C and or B2B brand and marketing strategies
- Knowledge of the Emerging Market landscape
- 5 years leadership experience on a senior level
- Competence in digital marketing strategy, business development, corporate communication, marketing analytics and metrics

**Duties & Responsibilities**
- Design and lead the implementation of the Metropolitan Life business brand and marketing strategies to drive the business agenda in line with branding and marketing architecture to deliver initiatives that are compelling, relevant and deliver a consistent message in the corporate context.
- Provide strategic direction and execution of marketing relevant to the Metropolitan Life brand in order to deliver targeted strategies that align to specific market understanding and focuses on business development and maximising sales opportunities.
- Design, develop and sustain a holistic PR strategy for Metropolitan Life ensuring visibility, brand-building and thought leadership.
- Partner with Group marketing on relevant sponsorship events and Corporate Social investment.
- Provide a clear and consistent Marketing partner value proposition that is aligned to and forms an integral part of the strategic intent of the segment.
- Partner with Product Houses and Distribution Channels valuate and monitor competitiveness of products, services and marketing activities and channel these insights into the optimisation of marketing initiatives.
- Drive the development of integrated marketing strategies and campaigns that maximises the effectiveness of the sales force and business development activities.
- Drive the development and measurement of marketing metrics that enable effective decision making around revenue growth, market share, marketing intelligence and profitability.
- Develop and implement tactical plans to operationalise the marketing strategy for Metropolitan Life to achieve business objectives.
- Drive the use of the latest technology and mechanisms to effectively deliver marketing messaging to target audiences, including mobile, video, and social media etc.
- Develop and utilise measurements of impact to eliminate inefficiencies and enable effective decision making around revenue growth, market share, marketing intelligence and profitability.
- Build strong relationships with the brand and marketing community across the Group. Effective leveraging of Group Marketing capabilities in delivering on the Metropolitan Life marketing strategy.

**CLIENT**
- Build and maintain relationships with all stakeholders that promote cross delivery solutions to build the Metropolitan Life brand in the Industry.
- Contribute to sustaining a competitive edge through external networking and benchmarking and representation on related forums.
- Define fair and innovative client service practices which build rewarding relationships, and allows team to provide exceptional client service.
- Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service

**PEOPLE**
- Create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity.
- Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values.
- Select and recruit suitably qualified talent in line with Employment Equity principles and MMH values.
- Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement and cohesiveness.

**FINANCE**
- Optimally utilise the budget for area, including the authorisation of expenditures and implementation of financial regulations.
- Manage high risk and pr

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