CRM Consultant

5 days ago


Pretoria, Gauteng, South Africa Chosen Talent Full time

CRM Executive (iGaming)

Position: CRM Executive

Seniority Level: Mid-Level

  • Salary dependant on level of experience.

Industry: iGaming
Employment Type: Full-time
Location: Johannesburg, South Africa

Key Skills
  • Exceptional customer service and problem-solving abilities
  • Strong written communication skills
  • Analytical and data-driven mindset
  • Numeracy and attention to detail
  • Proficiency in Microsoft Office
Key Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Proven experience in CRM or customer engagement roles
  • Experience crafting compelling marketing or promotional content
Overview & Purpose

Join this phenomenal Gaming Team; a leading online casino, as a CRM Executive and play a pivotal role in shaping customer relationships, driving engagement, and enhancing player retention. This position is ideal for a creative and analytical professional passionate about the iGaming industry. You'll collaborate with cross-functional teams, including Acquisition, Games, Product Development, Player Development, Design, and Customer Support, to align CRM strategies with business objectives and deliver exceptional player experiences.

Key Responsibilities
  • Develop and implement CRM strategies to boost customer engagement, retention, and lifetime value.
  • Segment and analyze customer data to identify trends, behaviors, and opportunities for personalized marketing.
  • Plan and execute multi-channel campaigns to maximize player engagement and product interaction.
  • Collaborate with teams to ensure seamless campaign execution, including copywriting, design, and game offerings.
  • Monitor campaign performance using tools like Xtremepush and Optimove, adjusting strategies for optimal results.
  • Conduct A/B testing to refine campaigns and improve engagement metrics.
  • Ensure an omnichannel approach, leveraging real-time and onsite messaging to enhance communication.
  • Stay informed about industry trends and competitor activities to innovate and adapt CRM strategies.
Essential Criteria
  • Strong analytical skills with experience in data analysis and reporting tools.
  • Excellent communication and interpersonal skills, both written and verbal.
  • Proficiency in CRM software (e.g., Xtremepush, Optimove).
  • Creative thinker with a track record of developing innovative marketing strategies.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Desired Skills
  • Knowledge of regulations and compliance within the online gaming industry.
  • Experience in the iGaming or gambling sector.
  • Familiarity with loyalty programs and customer segmentation techniques.
  • Understanding of player psychology and behavior.
Person Specification
  • Self-motivated, energetic, and customer-focused.
  • Strong relationship management and decision-making abilities.
  • Innovative mindset with a 'think outside the box' approach.
  • Professional demeanor, with the ability to handle sensitive information discreetly.
  • Target-driven with a strong work ethic and attention to detail.
Reporting Line

Managerially accountable to the Head of CRM.

This role offers a unique opportunity to make a meaningful impact in a fast-growing industry, combining creativity, strategy, and data to deliver exceptional player experiences and drive business success.

Employer & Job Benefits
  • Structured Package
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