Search Specialist

1 week ago

Randburg, Gauteng, South Africa Performics Full time

Company Description: Publicis is a global leading full-service digital, shopper, data and media agency, delivering best-in-class strategy, creative, and technology as part of a Global network.

We work with some of the country's leading brands.

We are experts in the full range of digital disciplines including web, mobile, social, Google, CRM and data. The agency is young, dynamic, and growing rapidly, and we are constantly looking for great digital professionals who really want to make a major impact on the digital landscape.

Overview

We are seeking an experienced digital Paid Media Specialist to drive innovative and highly effective digital marketing executions for our clients. You will:

  1. Devise and implement PPC strategies across a number of assigned client accounts and manage the campaigns in accordance with these strategies.
  2. Manage the day-to-day activities of these accounts including technical changes, analyzing and drawing insight from third-party analytics data, and implementing innovative management techniques to maximize campaign performance.
  3. Develop a strong understanding of the products, competition, industry, marketing goals, and objectives of each of your clients.
  4. Confidence to manage agency relationships with client service and drive increased performance.
Responsibilities
  1. Keep up to date with paid search advertising trends, techniques, and industry-related software.
  2. Conduct detailed competitor research.
  3. Conduct extensive keyword research, analyze and test keyword performance across multiple channels with multiple campaigns.
  4. Set up and run paid search campaigns including writing adverts, bid management, advert placement, and ongoing optimization across various channels.
  5. Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
  6. Monitor keyword bids and daily/monthly budget caps.
  7. Report on quality scores, impressions, click-through rates, and other account metrics.
  8. Collaborate with the agency team to ensure all activity is complementary, e.g., landing page split testing, tweaking, and optimization to deliver the best possible click-through and conversion rates.
  9. Conduct A/B testing to improve landing pages, ad copy, keywords, and bids.
  10. Optimize campaigns to improve client ROI.
  11. Create audiences and target them appropriately in relevant campaigns.
  12. Identify macro and micro conversions and create conversion tracking for those areas.
  13. Create campaigns on Search, GDN, and YouTube.
  14. Monitor campaign results, analyze key metrics, optimize click-through and conversion rates, and create and review daily, weekly, and monthly reports for clients.
  15. Build relationships with external representatives from Google, Facebook, etc.
  16. Provide recommendations on strategy execution, keyword opportunities, campaign structuring, and other facets of paid search in accordance with client goals.
  17. Participate in client monthly status meetings.
Skills and Experience Requirements
  1. Years of experience in a Search environment / Search Campaign Manager.
  2. Experience in managing big budget campaigns R1M+ a month.
  3. Strong grasp of numbers – analytically minded.
  4. Performance-driven / focused.
  5. Ability to identify issues and problems, generate solutions, and choose appropriate alternatives.
  6. Ability to write comprehensive insights.
  7. Time management skills and the ability to meet deadlines.
  8. A keen eye for detail.
  9. Strong written and verbal communication.
  10. The ability to work well in a team as well as independently and responsibly.
  11. A passion for the online industry.
  12. A true paid search enthusiast
  13. Comfortable with data analysis and particularly strong on Excel.
Technical Requirements
  1. Certified in Google Ads – including Search, display, video, Google Shopping & Mobile.
  2. Certified in Google Analytics.
  3. GMP (Willing to upskill).
  4. Google Tag Manager (Willing to upskill).
  5. Google Data Studio reporting design.
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