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Search Engine Advertising Specialist

2 weeks ago

Randburg, Gauteng, South Africa Performics Full time

About Our Company:

Performics is a global leader in digital marketing, delivering innovative solutions to drive business growth.

Job Overview:

We are seeking an experienced Search Engine Advertising Specialist to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive paid search campaigns.

  1. Develop and implement targeted keyword strategies, incorporating advanced features such as ad extensions and sitelinks.
  2. Analyze campaign performance using data analytics tools, identifying opportunities for growth and improvement.
  3. Collaborate with cross-functional teams to ensure alignment and seamless execution of marketing initiatives.
  4. Stay up-to-date with industry trends, best practices, and platform updates to maintain expertise and inform strategic decisions.
Key Qualifications:

To succeed in this role, you will need:

  • Proven experience in managing large-scale paid search campaigns, with a strong track record of driving ROI.
  • Expertise in Google Ads, including search, display, video, and shopping campaigns.
  • Strong analytical skills, with ability to interpret complex data sets and draw actionable insights.
  • Excellent communication and project management skills, with ability to work effectively in a fast-paced environment.