Crm And Direct Marketing Manager

3 days ago

Cape Town, Western Cape, South Africa Findojobs South Africa Full time

We offer affordable and reliable financial services to the emerging consumer.

What we are looking for:

A CRM and Direct Marketing Manager, who will play a key role in developing and implementing strategies to engage our customers directly and enhance their overall experience. With your expertise in CRM platforms and direct marketing techniques, you will lead initiatives aimed at maximising customer retention, loyalty and lifetime value.

What you will do:

  1. Responsible for customer relations of direct marketing campaigns across all direct channels.
  2. Sound knowledge of customer segmentation and how to apply this to a customer growth strategy.
  3. Manage campaign performance and advise business on performance and any refinements that need to be made.
  4. Assign customer target files to deals and collaborate on creative together for a personalised customer experience.
  5. Design and implement quality assurance on all work.
  6. Manage the customer direct marketing calendar to ensure good customer engagement and avoid opt-outs.
  7. Liaise with business stakeholders on upcoming brand campaigns and ensure that customer communication is plotted in the marketing calendar.
  8. Responsible for the setup and reporting of customer surveys.
  9. Report on campaign objectives laid out in the brief.
  10. Guide business stakeholders on processes and best practices to understand customer behavior and engagement through communication.
  11. Define documentation and road maps for direct business processes, A/B tests and promotions that succeed through direct communications.
  12. Manage trigger campaigns throughout the customer lifecycle to maximise sales.
  13. Conduct A/B Testing on various campaigns to establish the most effective way to drive customer conversion against the objective.
  14. Ensure campaigns comply with current best practices and legal compliance.
  15. Identify target audience and opportunities to grow our direct marketing lists.

What you must have:

  1. Degree or relevant marketing qualification.
  2. Minimum of 5-8 years' experience in a CRM role.
  3. Must have worked for an online transactional business, with a strong digital presence.
  4. Experience working on or developing customer lifecycle programmes.
  5. Experience with triggered communication and complex segmentation.
  6. Experience with CRM tools and content management systems.
  7. Advanced experience with MS Office tools and G-suite Google Docs.
  8. Strong understanding of data management and governance.
  9. Strong interpersonal skills and ability to work within cross-functional teams.
  10. Extremely detail-oriented, whilst being able to see the big picture and how pieces across the organisation fit together.
  11. Must be agile and able to change direction quickly.
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