CRM & Direct Marketing Manager

4 weeks ago

Cape Town, Western Cape, South Africa Merand Corbett & Associates Full time

Duties and Responsibilities (Includes but are not limited to):

  • Responsible for customer journey mapping of direct marketing campaigns across all direct channels.
  • Sound knowledge of customer segmentation and how to apply this to a customer growth strategy.
  • Assigning customer target files to deals and creative together for personalized customer experience.
  • Design and implement quality assurance on all work.
  • Manage the customer direct marketing calendar to ensure good customer engagement and avoid opt-outs.
  • Liaise with business stakeholders on upcoming brand campaigns and ensure that customer communication is plotted in the marketing calendar.
  • Responsible for the setup and reporting of customer surveys.
  • Report on campaign objectives laid out in the brief.
  • Guide business stakeholders on processes and best practices to understand customer behavior and engagement through communication.
  • Define documentation and roadmaps for Direct business processes, A/B tests, and promotions that succeed through direct communications.
  • Manage trigger campaigns throughout the customer lifecycle to maximize sales.
  • A/B Testing on various campaigns to establish the most effective way to drive customer conversion against the objective.
  • Ensure campaigns comply with current best practices and legal compliance.
  • Identify target audience and opportunities to grow direct marketing lists.

Key Requirements:

  • Degree or relevant marketing qualification.
  • Minimum of 4 years' experience in a CRM role.
  • Must have worked for an online transactional business, with a strong digital presence.
  • Experience working on or developing customer lifecycle programs.
  • Experience with triggered communication and complex segmentation.
  • Experience with CRM tools and content management systems.
  • Advanced experience with MS Office tools and G-suite Google Docs.
  • Strong understanding of data management and governance.
  • Strong interpersonal skills and ability to work within cross-functional teams.
  • Extremely detail-oriented, whilst being able to see the big picture and how pieces across the organization fit together.
  • Must be agile and able to change direction quickly.
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