Junior Social Media Specialist

2 weeks ago


Randburg, Gauteng, South Africa Bright Search Recruitment (Pty) Ltd Full time

Develop and execute captivating social media strategies across platforms like Instagram, Facebook, TikTok, and YouTube.

  • Create high-quality visual and written content, including posts, reels, and stories, that reflect the luxury and exclusivity of the brand.
  • Collaborate with photographers and designers to maintain a consistent and visually appealing feed.
  • Community Management:

Engage with the online community by responding to comments, messages, and inquiries promptly and professionally.

  • Build and maintain strong relationships with followers to enhance brand loyalty.

Identify and collaborate with influencers and bloggers who align with the brand's image and can effectively reach a luxury audience.

  • Manage influencer partnerships, ensuring that content is on-brand and objectives are met.
  • Analytics and Reporting:

Use social media analytics tools to track performance metrics and generate reports.

  • Analyze engagement, growth, and campaign effectiveness to refine strategies.
  • Brand Representation:

Maintain the brand's tone of voice and ensure all social media activities align with the brand's positioning as a leader in luxury hospitality.

  • Coordinate with marketing and PR teams to ensure cohesive messaging.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field (preferred).
  • 1-2 years of experience in social media management, ideally in the luxury hospitality or travel sector.
  • Strong understanding of luxury branding and social media trends.
  • Excellent writing skills with an eye for detail and aesthetics.
  • Proficiency in using social media scheduling and analytics tools.
  • Basic design and video editing skills are a plus.
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