Brand Manager

3 days ago


Randburg, Gauteng, South Africa African Ambition Full time

We are all about striving for a wholesome consumer experience. We are on the lookout for a brand manager, who will make a customers purchase journey enriching. Being someone who will shape the brand image, we are hiring a brand specialist who will understand consumer insights and execute marketing campaigns as per what the consumers want. Our ideal candidate is a strategic brand manager, who can build brand awareness while augmenting the brand value and the overall profitability of the company.

Objectives of this role
  • Understanding the behaviour of the target audience and acting as a brand solutions manager.
  • Expand the brand image and market share and improve the overall brand perception, by being a brand identity manager.
  • Maintain budgets, predict market trends and sales, along with assessing KPI and ROI.
  • Increase product sales by acting as a sales brand manager, by integrating perfectly with the sales team.
  • Lead brand campaigns by collaborating with teams across different verticals such as sales, marketing, creative, legal, and so on.
Responsibilities
  • Conduct market studies and identify opportunities by being a diligent marketing brand specialist.
  • Undertake brand reputation projects and figure out the brand positioning.
  • Design brand communication strategies along with the brand director and use the right media to communicate them.
  • Adhere to established budgets, estimates and performance indicators.
  • Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs.
  • Devise further growth strategies, and implement them from a brand innovation manager's point of view.
Preferred skills and qualifications
  • Bachelor's degree in business, marketing, or related fields.
  • 5 years of experience.
  • Perspective to see marketing from a global brand specialist's point of view that aids expansion and growth.
  • Ability to think creatively and work cross-functionally within the brand manager job scope.
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