Group Sales Marketer
4 days ago
We are a leading FMCG brand specializing in fresh produce, committed to delivering quality products to consumers nationwide. With a focus on sustainability, innovation, and exceptional service, we are looking for an experienced and results-driven Group Sales Marketer . This role is ideal for a strategic thinker with a proven track record of driving sales growth in the fresh produce sector and taking companies to new heights.
Key Responsibilities :
- Strategic Sales Leadership : Develop and execute comprehensive sales and marketing strategies to drive revenue growth across fresh produce lines and regions.
- Market Expansion : Identify and capitalize on new business opportunities in the fresh produce market, including retail and wholesale channels.
- Sales Performance : Lead, mentor, and manage sales teams to exceed targets and achieve ambitious sales goals.
- Innovative Marketing : Create and implement impactful marketing campaigns that resonate with consumers and amplify our brand presence in the fresh produce sector.
- Data-Driven Decisions : Leverage market research and sales analytics to inform strategies, optimize pricing, and enhance profitability.
- Partnership Management : Build and maintain strong relationships with key distributors, retailers, and partners to maximize reach and sales of fresh produce.
- Brand Positioning : Ensure brand consistency and effective positioning across all sales and marketing channels.
- Reporting and Forecasting : Provide accurate sales forecasts, performance reports, and actionable insights to senior leadership.
Key Requirements :
- Experience : At least 3 years in a senior sales and marketing role within the FMCG sector, specifically focusing on fresh produce or similar consumer goods, with proven success in scaling companies.
- Track Record : Demonstrated ability to exceed sales targets and expand market share in the fresh produce market through innovative strategies.
- Leadership Skills : Strong leadership and team management skills with experience leading large, diverse sales teams.
- Analytical Skills : Proficiency in data analysis, sales forecasting, and CRM platforms.
- Marketing Expertise : Deep understanding of both traditional and digital marketing channels, with a focus on fresh produce marketing and consumer behavior.
- Education : Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
- Communication : Exceptional communication and presentation skills.
- Adaptability : Ability to thrive in a fast-paced environment and adapt to evolving market conditions.
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