Head Of Development

6 days ago

Port Elizabeth, Eastern Cape, South Africa Measured Ability Full time

Ready to shape the future of FinTech through bold data-driven SEO strategies.

At iKhokha, we're seeking an innovative SEO Manager who can supercharge our digital presence and redefine the way customers discover and engage with financial solutions.

So what will you do?

  • You will play a critical role in driving organic search engine traffic and improving the overall visibility and performance of our digital products.
  • You will be responsible for developing and executing effective search engine optimization strategies to maximize our website's ranking on major search engines and increase organic traffic.

In addition to the above, you will:

  • Develop and implement comprehensive SEO strategies to increase organic search visibility and drive high-quality traffic to our website.
  • Optimize website content including landing pages, blog posts, product descriptions, and other digital assets to improve search engine rankings and user engagement.
  • Define and develop high-quality backlinks as well as continual monitoring and adjusting.
  • Monitor and analyze website performance using SEO tools and analytics platforms to identify areas for improvement and recommend actionable solutions.
  • Perform regular website audits to identify technical SEO issues and work closely with the development team to implement necessary fixes.
  • Conduct thorough keyword research and analysis to identify opportunities for content optimization and expansion.
  • Monitor and report on key SEO performance metrics such as organic traffic, rankings, conversions, and backlinks, providing insights and recommendations for improvement.
  • Conduct competitive analysis to identify gaps and opportunities and develop strategies to outperform competitors in search engine rankings.
  • Collaborate with cross-functional teams including marketing, social media, and web development to align SEO initiatives with broader marketing and business objectives.
  • Collaborate with content creators, designers, and developers to ensure SEO best practices are incorporated into website development and content creation processes.
  • Stay informed about the latest digital marketing trends and technologies and proactively identify new opportunities to enhance our SEO efforts.
  • Stay up to date with the latest SEO trends, algorithm updates, and industry best practices to ensure our SEO strategies are effective and aligned with search engine guidelines.

Qualifications:

  • Bachelor's degree in marketing, communications, or a related field.
  • Relevant certifications in SEO or digital marketing are advantageous.

Deal Breakers:

Proven experience (5 years) as an SEO Manager or similar role with a successful track record of improving organic search performance and driving tangible results with the following:

  • Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency in using SEO tools such as Google Analytics (certified), Google Search Console, SEMrush, or similar platforms.
  • Solid knowledge of CMS, HTML, CSS, and website development principles with the ability to identify and resolve technical SEO issues. HubSpot knowledge would be advantageous.
  • Ability to develop and build out high-quality backlinks, measuring and monitoring these.
  • Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven recommendations.
  • Strong communication and collaboration skills with the ability to effectively work with cross-functional teams and stakeholders.

In addition to the above, the following will make you a frontrunner for the role:

  • Self-motivated and proactive mindset with the ability to work independently and prioritize tasks effectively.
  • Attention to detail and a strong commitment to delivering high-quality work.
  • Ability to adapt to a fast-paced and dynamic environment with a willingness to continuously learn and improve.
  • Business understanding of Financial Services and digital and performance marketing would be advantageous.

Additional Information:

Perks of joining the Tribe:

  • Work in a high-growth company with tangible results you're accountable for.
  • Enjoy hybrid-remote and in-office work models.
  • Competitive remuneration and benefits including Medical Aid and Group Risk scheme contributions.
  • Be guided by visionary leadership.
  • Seize the opportunity for study leave.
  • Access to on-demand learning and development.
  • Experience a friendly, collaborative culture with a team of all-round lekker humans (it's true, we surveyed our Employees and they told us so).
  • If you find yourself at HQ, coffee on tap and a selection of hot beverages provided by our very own onsite Barista.

Remote Work:

Employment Type:

Key Skills:

Link building, SEO Tools, Keyword Research, Google Analytics, CSS, Content Management Systems, Conversion Optimization, HTML5, Google Search Console, SEO, WordPress, Analytics.

#J-18808-Ljbffr

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