Google PPC Specialist

2 weeks ago

Cape Town, South Africa Caliber6 Full time

About the Role We're looking for a highly skilled and performance-driven Google PPC Specialist to lead, manage, and optimize our paid search campaigns. The ideal candidate has deep expertise in Google Ads, a data-driven mindset, and a proven ability to generate conversions and maximize ROI. This is an exciting opportunity to make a measurable impact and collaborate with a forward-thinking marketing team. Key Responsibilities Campaign Management: Plan, launch, and manage high-performing Google Ads campaigns across Search, Display, Shopping, and other relevant networks. Conduct keyword research, write compelling ad copy, and define audience targeting strategies. Monitor performance, identify growth opportunities, and implement continuous optimization. Manage campaign budgets and bids to achieve ROI and CPA goals. Conduct A / B testing on creatives, landing pages, and targeting parameters. Track and analyze key metrics such as CTR, CVR, CPC, CPA, and ROAS. Optimization & Analysis: Perform ongoing keyword refinement, bid adjustments, and ad updates. Generate insightful performance reports with clear recommendations. Identify new growth opportunities and emerging trends. Stay current with Google Ads innovations, updates, and best practices. Collaboration & Communication: Partner with the marketing and creative teams to align PPC campaigns with broader brand and performance objectives. Communicate campaign progress and insights clearly to internal stakeholders. Research & Strategy: Conduct competitor research to uncover new opportunities and strategies. Optimize Quality Scores while reducing cost per click. Test and evaluate new Google Ads features, betas, and tools. Qualifications 3+ years of hands-on experience managing Google Ads campaigns. Proven track record of driving measurable conversions and ROI. Google Ads certifications (Search, Display, Shopping, or Measurement) preferred. Strong understanding of campaign setup, targeting, and optimization. Skilled in keyword research, ad copywriting, and analytics interpretation. Proficiency with Google Analytics and other performance tools. E-commerce experience and conversion tracking knowledge (including half-conversion tracking). Excellent analytical, problem-solving, and communication skills. Highly organized, detail-oriented, and able to work independently. Availability to work within Eastern Time (ET) business hours. Bonus Points: Experience with additional platforms (Bing Ads, Facebook Ads). Knowledge of SEO fundamentals. Background in e-commerce marketing. About Us Hi thereWe're always on the lookout for talented digital marketing professionals to join our growing network and collaborate with our global partners. If this role sounds like the right fit for you — we'd love to hear from youAbout Caliber6 : Hi, welcome to our page.We are constantly on the lookout for various candidates to work with us and our partners.Don't hesitate to apply if you feel like you are a great fit #J-18808-Ljbffr

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