Intergrated Media Strategist

Company descriptionWe are the human experience company. We create experiences people love and brands need. When we combine our deep understanding of people with our unmatched expertise in media, magic happens - experiences get invited in, not filtered out. Data guides us to opportunity, uncovering what people want and how to reach them. Technology makes personalisation and relevance possible. Creativity makes it magic. Philosophy on Strategy Strategy sits at the center of what we do – without it, we can't bring insight to data or direction that delivers business outcomes. Never just taking and executing orders, Starcom Integrated Media Strategists are expected to direct, inspire and add value at every turn. A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected. In addition, this role requires a high level of accountability and responsibility over the large offline and online media investments we are entrusted to manage. Some working outside the standard working hours may be necessary. Overview An Integrated Media Strategist at Starcom is expected to be data-driven, insights-led and a creative thinker, who strives to make a meaningful impact on the business of the client's they work on. This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Starcom Integrated Media Strategists are expected to direct, inspire and add value at every turn. A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected. In addition, this role requires a high level of accountability and responsibility over the large offline and online media investments we are entrusted to manage. Some working outside the standard working hours may be necessary. Responsibilities Collaborate with numerous brand managers, develop a good understanding and identify specific business needs for each one. Attend key strategic briefings, status meetings and integration meetings with agency partners. Produce and present media strategies. Be present and on time to all required meetings. Work collaboratively with colleagues, global teams and creative agency partners. Review and direct all offline and online media outputs. Collaboratively work with and direct digital media planners, campaign managers, DV and search specialists. Work collaboratively within Digital Advertising Operations and Buying process: write and present internal briefs across all digital disciplines, monitor progress, direct optimization changes, avoid under‑/over‑spends and provide insight to post‑campaign reports. Work collaboratively within Offline Planning and Buying processes: write and present internal briefs across all offline disciplines, monitor progress, direct optimization changes, provide insight to post‑campaign reports. Work collaboratively within Out‑Of‑Home Planning and Buying process: write and present internal brief, monitor progress, direct optimization changes, provide insight to post‑campaign reports. Sign off all digital media billing packs relevant to your portfolio, to ensure alignment and avoid under‑ and overspends. Update monthly forecasting reports. Ensure the Media tools platform is kept up to date. Keep certifications with Google, Facebook, Twitter and other required media owners up to date and participate in required training sessions. Maintain and time‑update your timesheets. Qualifications A marketing / media / communications degree, diploma or certificate. Google Fundamentals of Digital Marketing. Google Analytics. Google Ads Video. Google Shopping Ads. Google Display Ads. Google Ads Search. Facebook Blueprint Planning. Experience At least 5 years of media strategy experience. At least 3 years working on a global client account. At least 5 years of experience working on a TV‑led account. At least 2 years of experience working with TV + digital video synergy. At least 2 years of experience preparing and presenting digital strategy. Hard Skills Numerically strong and analytically able. Strong communicator with effective interpersonal relationships across team and clients. Advanced IT skills including Microsoft Word, PowerPoint, Excel, Outlook and web‑based applications. Must be able to cross‑tabulate data in Telmar / Arianna, TGI / GWI or other cross‑tabulation software. The ability to synthesize and reduce different inputs to create a well‑considered and accurate representative view. English fluency and language skills for effective business writing. Strong presentation skills. Solid data interpretation and analytics skills. Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client. Be able to select appropriate frameworks, tools and approaches to use in solving client problems. Develop strategies that interpret cultural and social trends as well as data relevant to client business. Soft Skills Open to constructive feedback and challenges accordingly. Effective at building relationships and working as a team. Shows leadership and decision‑making ability. Manages change – adapts and remains flexible to business priorities. Ability to collaborate without ego as well as work effectively independently. Willing to transfer skills and share knowledge openly. Willing to self‑start and self‑manage. #J-18808-Ljbffr