Social Media Strategist

1 week ago

Johannesburg, South Africa The Legends Agency Full time

Social Media Strategist Join a fast-growing creative agency shaping bold digital campaigns Johannesburg | Hybrid (Norwood) | R30 000 - R40 000 About Our Client Our client is a dynamic and rapidly scaling creative agency producing bold, high-impact work across digital, social, print, and experiential platforms. They collaborate with global brands and innovative startups, delivering campaigns rooted in storytelling, creativity, and strategic thinking. The team thrives in a fast-paced, collaborative environment where fresh ideas are encouraged and celebrated. The Role: Social Media Strategist This role focuses on building and delivering data-driven social media strategies that enhance brand visibility, drive engagement, and support business objectives. You'll work closely with a multidisciplinary team of designers, content creators, and marketers to craft campaigns that are creative, effective, and culturally relevant across platforms. Key Responsibilities Minimum 2-3 years of experience in social media strategy or a related role Develop and implement platform-specific strategies aligned to campaign goals Conduct in-depth audience, industry, and competitor research to inform decisions Use social media management tools to schedule, monitor, and optimise content Track key performance metrics (engagement, reach, CTR, conversions) and translate data into insights Collaborate with content and design teams to create on-brand, visually compelling content Maintain active community engagement through timely, authentic interaction Stay updated with evolving platform algorithms, tools, and trends About You 2-3 years of experience in a social media, digital marketing, or agency environment Strong understanding of major platforms (Meta, TikTok, X, LinkedIn, YouTube) and their audiences Confident using analytics tools (Meta Insights, Google Analytics, etc.) Skilled at turning data into actionable strategy Creative thinker with a keen eye for trends and visual storytelling Highly organised, proactive, and collaborative Experience in agency or fast-paced environments is a strong advantage

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