Media Strategist

3 weeks ago

Johannesburg, South Africa Publicis Groupe Africa Pty Ltd Full time

Responsibilities Drive annual and/or campaign strategy briefing process overseeing the internal process (including creative agency involvement) to client presentation and final revert. Manage the ongoing strategy process throughout the year including meetings, outputs & delivery. Continually raise the strategic standard/levels ensuring constant evolution and innovation. Provide ROI opportunities for clients e.g. modeling, integration of strategy & implementation learnings. Drive integration between traditional and digital media. Work to build unique targeting insights that drive strategic direction. Ensuring regular media update presentations to client e.g. trends, landscapes, hot topics etc. Relationship Management Manage relationship with clients. Manage relationship with creative agencies ensuring collaborative team work within put from both business planning & invention. Job Functions Manage and produce quality work in line with the following : Agency processes. Global tools and processes. Produce clear, innovative media strategies. Deliver solid implementation planning briefs to the media planning team. Oversee implementation team Drive annual media processes (e.g. deals, thresholds, sufficiency's, CPP / AR, inflation, benchmarking, post campaigns, etc.) and the tracking thereof ensuring the strategy is accurately & timeously translated into implementation & buying. Assist with media negotiations if necessary. Ensure flow plans accurately reflect the strategy. Work collaboratively with partner agencies. Assist with ad-hoc clients/work where necessary. KPIs Revenue Growth: Revenue growth targets. Supply accurate budget figures quarterly. Key client satisfaction: Improve client relationship scores. Strategy. Collaboration with creative agencies and other agency partners. Innovation. Digital. Reporting (with insights). Training. Training Effective representation of Publicis Media: Keep abreast of international and local trends, across all agency disciplines and practices. Bi-annual thought-leadership/opinion piece either written or delivered in a presentation. New Business Assist with new business pitches. Awards : Work with team to enter a minimum of two awards annually, that warrant winning. Set and track spend objectives for various media platforms. Make sure that we are spending and tracking against our commitments. Qualifications Strategist with a minimum of 8-10 years ATL media experience, with a solid understanding of digital media (must be able to co-present a strategy for digital media). Excellent understanding of all planning and buying processes. Experience managing teams. Professional Attributes Energetic, self-starting, can-do, good track record of building solid client relationships. Team player. Instills confidence. Well presented. Progressive, forward thinking. Adaptable. Technology savvy. Champion ideas that push self and others outside their comfort zones. Additional Information Participate in training and development courses provided to ensure skill level is evolving with the industry. Undertake digital certifications as required by PM. Accurate daily timesheet completion. Job Details Seniority level : Not Applicable Employment type : Full-time Job function : Marketing and Sales Industries : Advertising Services #J-18808-Ljbffr

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