Social Media Specialist

RAMP Group (Pty) Ltd is a dynamic shared services company that powers two of South Africa’s leading telecommunications brands—RSAWEB, the country’s best-rated ISP, and Octotel, the Western Cape’s leading Fibre Network Operator (FNO). By providing essential operational, technical, and strategic support, RAMP enables these industry leaders to deliver cutting-edge connectivity solutions to businesses and homes across the region. Our expertise spans key business functions, ensuring efficiency, innovation, and seamless service delivery in the fast-paced digital landscape.

Founded in 2001, RSAWEB is South Africa’s fastest-growing internet service provider (ISP), dedicated to delivering high-speed connectivity to homes and cutting-edge technology solutions to businesses. We are passionate about providing an exceptional digital experience, backed by industry-leading customer service. With an outstanding 4.7-star average rating on Google, RSAWEB is proudly South Africa’s best-rated ISP. We have twice been named Best ISP in KFM’s Best of the Cape Awards (2021 and 2022), ranked among the fastest streaming ISPs on Netflix, and consistently recognised as a top-rated ISP on MyBroadband. Our commitment to innovation and excellence drives us to continuously improve our products, services, and solutions. With significant investment in infrastructure, including state-of-the-art data centres in Johannesburg and Cape Town, RSAWEB is shaping the future of connectivity in South Africa.
- Specialisation fields:_
- Fibre-to-the-Home (FTTH)
- Fibre-to-the-Business (FTTB)
- Enterprise Connectivity
- Cloud Infrastructure
- Mobile Connectivity and Data Management

We are passionate about using our creativity, to provide innovative solutions and services, that allow our customers to succeed in all areas of life. We believe that we are in the business of connecting customers and businesses with each other and a world of infinite possibility and opportunity, through technology. Our mission transcends our values through every customer, every interaction, every connection, every day.
- Our values_
- Creativity
- Humanity
- Innovation
- Passion

We’re looking for a dynamic and strategic **Social Media Specialist** to take ownership of our social media presence across all channels. This role is responsible for defining and executing the social media strategy, managing both organic and paid social media content, and creating engaging and exciting content that strengthens brand awareness and drives engagement.

Beyond content creation and execution, the Social Media Lead will play a key role in upskilling internal team members, empowering them to become content creators and social media advocates for RSAWEB.

**Responsibilities**:
1. **Social Media Strategy & Execution**:
Develop and implement a comprehensive social media strategy tailored for each platform (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, etc.).

Oversee and execute the organic content plan, ensuring consistency in messaging, brand tone, and engagement across all channels.

Plan and manage **paid social media campaigns**, optimising performance for reach, engagement, and conversions.

**Manage and allocate the social media budget effectively**, ensuring optimal spend and ROI for paid campaigns.

Monitor and analyse social media performance, adjusting strategies to improve engagement, follower growth, and campaign effectiveness.

2. **Content Creation & Community Engagement**:
Create high-quality, engaging, and on-brand content, including graphics, videos, copy, and interactive posts.

Stay ahead of social media trends, experimenting with new content formats and emerging platforms.

Manage RSAWEB social media community, responding to comments, messages, and customer queries in a timely and brand-appropriate manner.

3. **Budget & Performance Management**:
Develop, manage, and track the **social media budget**, ensuring efficient allocation of resources across paid campaigns.

Work with the marketing team to align social media spending with broader marketing and business goals.

Analyse campaign data to assess ROI and optimise ad spend for maximum impact.

Prepare reports on **budget utilisation, ad performance, and key social media metrics**, providing strategic recommendations.

4. **Collaboration & Upskilling**:
Work closely with the wider marketing team to ensure alignment between social media, digital campaigns, and overall brand messaging.

Identify and mentor employees across different departments to become content creators and brand advocates.

Host internal workshops and training sessions to enhance social media literacy.

5. **Performance & Reporting**:
Track and report on key social media metrics, providing insights and recommendations to optimise content and strategy.

Use data-driven insights to refine content approaches, audience targeting, and campaign effectiveness.

Stay updated on industry best practices and competitor activities to ensure we maintain a lea