Senior Marketing Strategy and Planning Manager

Senior Marketing Strategy and Planning Manager Develop and execute integrated marketing strategies that elevate brand awareness and engagement. Define clear objectives, marketing roadmaps, and KPIs for acquisition, retention, and reactivation initiatives. Ensure consistent brand messaging and tone across all campaigns and channels. Collaborate with the Brand and Creative teams to craft narratives that resonate with diverse audiences. Job Description Strategic Marketing Data Analysis & Insights Lifecycle Marketing Cross-Functional Leadership Campaign Execution Responsibilities Strategic Planning and growth Develop and execute integrated marketing strategies that elevate brand awareness and engagement. Define clear objectives, marketing roadmaps, and KPIs for acquisition, retention, and reactivation initiatives. Ensure consistent brand messaging and tone across all campaigns and channels. Collaborate with the Brand and Creative teams to craft narratives that resonate with diverse audiences. Acquisition, Retention & Lifecycle Marketing Oversee and design multi-channel marketing strategies across social, display, PPC, SEO, affiliate, and content platforms. Lead collaboration with CRM and Customer Journey teams to enhance lifecycle marketing programs that drive engagement and loyalty. Identify opportunities for cross-sell, upsell, and reactivation to increase customer lifetime value. Partner with BI and Marketing Analytics to analyze performance and continuously refine strategies. Campaign Management and Execution Translate strategic objectives into actionable briefs for media, creative, and digital Teams. Lead campaign planning, ensuring alignment with business goals and brand priorities. Monitor campaign performance and make data-driven adjustments to improve ROI and audience engagement. Collaborate with Media Strategy & Buying to optimize spending and channel effectiveness. Marketing Calendar Leadership manage the marketing calendar process across Brand, CRM, Digital, and Media teams. Ensuring delivery of annual, quarterly, and monthly calendars that align with strategic business priorities. Monitor timelines, execution quality, and KPI alignment to ensure on-time and impactful delivery. Collaborate with the Head of Marketing to optimize workflows and enhance campaign coordination. Market Insights and Competitive Intelligence Work with BI and Marketing Analysts to interpret player data, market trends, and competitor activity. Leverage insights to identify new opportunities for audience growth and brand differentiation. Stay ahead of emerging marketing technologies, audience behaviors, and iGaming regulations. Translate complex insights into actionable, business-focused recommendations. Any ad hoc tasks in the Marketing & Digital Marketing or Analytics space. Cross- Functional Collaboration & Leadership Partner with Brand, CRM, CX, Product, and Digital teams to ensure unified, high-impact marketing execution. Collaborate with external partners and agencies to uphold creative and strategic excellence. Promote a culture of innovation, data-led decision-making, and continuous optimization across the marketing function. Qualifications Degree/Diploma in Marketing or Relevant Field (Preferred) 3+ Years Marketing, Strategy/Brand planning 3+ Years in Analytics and Reporting Multi-Channel Campaign management (Advantageous) iGaming, Sports Betting, or Digital Entertainment Industry (Advantageous) About Us Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere. We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger. At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do. The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Gambling Facilities and Casinos Referrals increase your chances of interviewing at Hollywoodbets by 2x Get notified about new Senior Marketing Strategist jobs in Durban, KwaZulu-Natal, South Africa . Durban, KwaZulu-Natal, South Africa 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr