Senior Marketing Strategy and Planning Manager

1 week ago

Durban, KwaZulu-Natal, South Africa Winning Form Full time
Description


•    Strategic Marketing

•    Data Analysis & Insights

•    Lifecycle Marketing

•    Cross-Functional Leadership

•    Campaign Execution
 

Responsibilities

Strategic Planning and growth

•    Develop and execute integrated marketing strategies that elevate brand awareness and engagement.

•    Define clear objectives, marketing roadmaps, and KPIs for acquisition, retention, and reactivation initiatives.

•    Ensure consistent brand messaging and tone across all campaigns and channels.

•    Collaborate with the Brand and Creative teams to craft narratives that resonate with diverse audiences.

Acquisition, Retention & Lifecycle Marketing

•    Oversee and design multi-channel marketing strategies across social, display, PPC, SEO, affiliate, and content platforms.

•    Lead collaboration with CRM and Customer Journey teams to enhance lifecycle marketing programs that drive engagement and loyalty.

•    Identify opportunities for cross-sell, upsell, and reactivation to increase customer lifetime value.

•    Partner with BI and Marketing Analytics to analyze performance and continuously refine strategies.

Campaign Management and Execution

•    Translate strategic objectives into actionable briefs for media, creative, and digital Teams.

•    Lead campaign planning, ensuring alignment with business goals and brand priorities.

•    Monitor campaign performance and make data-driven adjustments to improve ROI and audience engagement.

•    Collaborate with Media Strategy & Buying to optimize spending and channel effectiveness.

Marketing Calendar Leadership

•     manage the marketing calendar process across Brand, CRM, Digital, and Media teams.

•    Ensuring delivery of annual, quarterly, and monthly calendars that align with strategic business priorities.

•    Monitor timelines, execution quality, and KPI alignment to ensure on-time and impactful delivery.

•    Collaborate with the Head of Marketing to optimize workflows and enhance campaign coordination.

Market Insights and Competitive Intelligence

•    Work with BI and Marketing Analysts to interpret player data, market trends, and competitor activity.

•    Leverage insights to identify new opportunities for audience growth and brand differentiation.

•    Stay ahead of emerging marketing technologies, audience behaviors, and iGaming regulations.

•    Translate complex insights into actionable, business-focused recommendations. 

•    Any ad hoc tasks in the Marketing & Digital Marketing or Analytics space.

Cross- Functional Collaboration & Leadership

•    Partner with Brand, CRM, CX, Product, and Digital teams to ensure unified, high-impact marketing execution.

•    Collaborate with external partners and agencies to uphold creative and strategic excellence.

•    Promote a culture of innovation, data-led decision-making, and continuous optimization across the marketing function.
 

Qualifications
  • Degree/Diploma in Marketing or Relevant Field (Preferred)
  • 3+ Years Marketing, Strategy/Brand planning
  • 3+ Years in Analytics and Reporting
  • Multi-Channel Campaign management (Advantageous) 
  • iGaming, Sports Betting, or Digital Entertainment Industry (Advantageous) 

     

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