Senior Performance Marketing Manager

Senior Performance Marketing Manager - 16790 Job title: Senior Performance Marketing Manager, Full time, Independent Contractor, Remote (US business hours, Eastern time zone). Role Overview We're looking for a detail-oriented Senior Performance Marketing Manager to join our growing paid media team. You'll work directly with our Founder and Lead Client Strategist, to execute and optimize paid social campaigns across LinkedIn, Meta, and Google for leading B2B tech clients. This role is critical to maintaining our high-performance standards as we scale our client portfolio. You’ll plug into high-quality clients, structured workflows, clear expectations, and a collaborative environment that moves fast without chaos. We invest heavily in strategy, experimentation, and personal development. Plus, you’ll have the autonomy to actually drive real, meaningful impact. Our Team Philosophy We hire senior-level strategists who can think independently, execute flawlessly, and contribute to client success beyond just campaign management. You'll work directly with our founder on high-stakes accounts, have ownership over strategic decisions, and play a critical role in scaling both client results and our agency capabilities. We optimize for pipeline and revenue, not vanity metrics - managing millions in annual ad spend with measurable ROI. We work with 4-5 select clients, allowing for deep strategic partnership and exceptional results. This isn't a typical agency grind - it's strategic, high-impact work that is rewarding (and fun). Why Top Performers Choose Us Direct Founder Collaboration: Work closely with the founder, learning from 12+ years of demand generation & paid media expertise Strategic Impact: Your recommendations directly influence client growth and business strategy Professional Growth: Clear advancement path from Senior Manager to Lead Strategist Quality Over Quantity: Focus on delivering exceptional results for select clients rather than managing dozens of accounts Campaign Execution & Management Set up and launch paid social and paid search campaigns across LinkedIn, Meta, Google, and Bing advertising platforms Execute daily campaign optimizations, including budget adjustments, bid modifications, and audience refinements Monitor campaign performance and proactively identify underperforming ads for pause or optimization Conduct A/B tests on ad creative, copy, targeting, and bidding strategies Implement technical setups, including conversion tracking, pixel installation, and attribution modeling Performance Monitoring & Analysis Review daily performance metrics across all active campaigns and flag anomalies Generate weekly performance reports with insights and recommendations Track key metrics including CTR, CPL, CPC, engagement rates, and pipeline attribution Identify trends and optimization opportunities through data analysis Maintain performance dashboards and client-facing reporting Audience Development & Targeting Build and manage custom audiences using first-party data, website visitors, and lookalike segments Create targeted audiences based on job titles, company size, industry, and funnel stage Manage retargeting campaigns for different engagement levels and content interactions Optimize audience targeting based on performance data and client ICP refinements Quality Assurance & Process Management Ensure all campaigns adhere to platform best practices and compliance requirements Maintain organized campaign naming conventions and account structures Document optimization decisions and maintain detailed campaign logs Follow established SOPs for campaign setup, optimization, and reporting Collaborate with the team on process improvements and efficiency gains Client Communication & Support Hold weekly internal meeting with the founder to align on all Client account needs & priorities Prepare bi-weekly campaign performance summaries for client calls Support weekly strategic recommendations with performance data and insights Ability to support 1 meeting per client per week, plus 1 internal meeting per week with internal team Respond to client questions about campaign mechanics and optimization decisions in dedicated client Slack channels within 1 business day Coordinate with internal teams on creative asset needs and campaign requirements Required Experience 3-5+ years of hands-on experience managing paid social campaigns, preferably for B2B Tech/SaaS companies Proven track record managing significant monthly ad spend ($50k+ per month across accounts) Ability to manage multiple projects at once with high attention to detail Expert-level knowledge of LinkedIn Ads Manager, Meta Ads Manager, and Google Ads Experience with conversion tracking, attribution modeling, and performance measurement Strong analytical skills with proficiency in Excel/Google Sheets and data analysis Ability to work Monday-Friday 9AM - 6PM EST Technical Skills Advanced understanding of paid social platforms, including campaign types, bidding strategies, and optimization techniques Experience with audience segmentation, lookalike modeling, and retargeting strategies Familiarity with tracking implementations, UTM parameters, and attribution methodologies Knowledge of A/B testing methodologies and statistical significance Experience with reporting tools and dashboard creation Contribute to strategic campaign recommendations beyond just execution Document processes and create SOPs for campaign workflows and optimization procedures Project Management and Coordination Responsibilities Experience with using project management tools (Asana preferred) to keep internal teams updated on detailed campaign action items, needs, and delays proactively Proactively manage task prioritization using High/Medium/Low tagging Flag capacity issues and delays before they become client problems Manage competing client priorities and communicate workload constraints Soft Skills Exceptional attention to detail and ability to manage multiple campaigns simultaneously Great presentation skills to present campaign findings on client calls (fluent in English) Doer mindset – we move fast & need people who can balance execution, planning, & strategy Strong communication skills for internal collaboration, client updates, and client calls Proactive problem-solving approach with the ability to work independently Organized approach to campaign management and documentation Comfortable working in a fast-paced environment with evolving priorities Support business development by documenting case studies and results Bonus Qualifications Experience with B2B SaaS marketing funnels and pipeline attribution Familiarity with CRM platforms (HubSpot, Salesforce) and marketing automation tools Knowledge of Clay, Fibbler, or similar data enrichment and workflow automation tools Previous agency experience managing multiple client accounts Understanding of go-to-market strategies and demand generation Seniority level Mid-Senior level Employment type Full-time Job function Other Industries Staffing and Recruiting #J-18808-Ljbffr