Performance Marketing Manager

2 weeks ago


WorkFromHome, South Africa The Global Talent Co. Full time

Performance Marketing Manager Employment type: Part‑time (20 hrs per week) Location: Remote (South Africa) Company: The Global Talent Co. – a leading community that connects top remote marketing talent with U.S. and European tech companies. We are looking for a Senior Performance Marketing Manager with deep expertise in Meta Ads to own paid acquisition strategy and execution. The role focuses on driving revenue growth through creative testing, campaign optimisation, and budget management across Meta and Google Ads. Responsibilities Lead creative testing: briefing, asset direction, and iterative testing to identify scalable ideas. Manage end‑to‑end campaign execution across Meta Ads and Google Ads (primary focus on Meta). Continuously optimise for ROAS, CPA, CTR and other KPIs, scaling campaigns that deliver results. Collaborate with creative and product teams to produce high‑performing ad assets. Implement A/B testing strategies across targeting, creatives and landing pages. Monitor industry trends and platform updates to innovate and stay ahead of competitors. Manage and report on budgets, ensuring efficient spend allocation. Provide transparent performance insights and recommendations to stakeholders. Requirements 5+ years of hands‑on performance marketing experience with a proven track record of scaling Meta Ads profitably at significant budgets. Strong experience managing performance campaigns for European brands or in highly competitive markets. Deep knowledge of creative testing, audience segmentation and growth optimisation. Hands‑on expertise in Meta Ads Manager and Google Ads; TikTok Ads a plus. Data‑driven mindset with proficiency in Google Analytics, Looker Studio and Excel (or equivalent). Experience with DTC/e‑commerce brands preferred. Strategic operator: decisive, fast‑moving and results‑oriented. Excellent communication skills, able to work cross‑functionally with creative and product teams. Availability to work 20 hours per week, aligned with CET. Benefits: Stable employment, competitive compensation, career growth opportunities and access to a community of 25k+ marketing professionals. #J-18808-Ljbffr



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