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Social Media Marketing Co-Ordinator

2 months ago

Cape Town, South Africa TalentLink Full time

Key Responsibilities:

  • Social Media Strategy Development:

    • Collaborate with internal teams to create social media strategies that align with business objectives.
    • Research industry trends and audience insights to drive content creation and engagement.

  • Content Creation & Curation:

    • Create engaging content for social media platforms (LinkedIn, Facebook, Instagram, Twitter, YouTube, etc.).
    • Curate content that aligns with brand values, showcasing industry expertise and services.

  • Social Media Management:

    • Maintain consistent posting and engagement across all social media channels.
    • Respond to comments and messages in a timely, professional manner.

  • Campaign Management:

    • Plan and execute paid social media campaigns to drive leads and enhance brand awareness.
    • Monitor, analyze, and optimize campaigns for maximum performance.

  • Reporting & Analytics:

    • Track social media performance using analytics tools and provide regular updates on key metrics.
    • Adjust strategies based on data insights to improve engagement and conversion rates.

  • Brand Awareness & Community Engagement:

    • Develop initiatives to increase brand visibility within the property investment sector.
    • Build relationships with industry influencers, bloggers, and partners.

  • Collaboration with Teams:

    • Coordinate with marketing, sales, and communications teams to ensure consistent messaging across platforms.

Key Skills & Qualifications:

  • Experience:

    • Proven experience as a Social Media Coordinator or similar role.
    • Experience in the property, real estate, or financial services sectors is preferred.

  • Education:

    • Bachelor’s degree in Marketing, Communications, Business, or related field.

  • Technical Skills:

    • Proficient in social media platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).
    • Familiar with social media management tools (e.g., Hootsuite, Sprout Social).
    • Experience with paid advertising on social media platforms (Facebook Ads, LinkedIn Ads).

  • Creative & Analytical:

    • Strong copywriting skills with the ability to create compelling content.
    • Ability to analyze data and adjust strategies accordingly to improve results.

  • Communication Skills:

    • Excellent verbal and written communication skills.
    • Ability to engage audiences and interact in a professional manner.

  • Organizational Skills:

    • Strong time management skills with an ability to meet deadlines and manage multiple projects simultaneously.
    • Detail-oriented with a focus on delivering high-quality work.

Preferred Experience:

  • Familiarity with the property investment or real estate industry.
  • Experience running social media campaigns for financial or real estate services.
  • Crisis management experience, including handling negative feedback on social media.

Personal Attributes:

  • Proactive: Takes initiative to suggest new ideas and strategies.
  • Collaborative: Able to work effectively within a team and across departments.
  • Creative: Brings innovative ideas to the table to keep the brand fresh and engaging.
  • Detail-Oriented: Pays attention to the small details that ensure quality and consistency.
  • Adaptable: Comfortable with change and open to new methods and tools.