Specialist, Youtube Growth

Overview Connecting clients to markets – and talent to opportunity. With 4,+ employees and over , commercial, institutional, payments, and retail clients, we operate from more than 70 offices spread across six continents. As a Fortune , Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors. Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, StoneX Group is made up of four business segments that offer endless potential for progression and growth. Responsibilities The manager will work with content teams to organize an effective video calendar to optimize for views, engagement, subscribers and leads. Supporting content creators by optimizing video titles, descriptions, providing recommendations to the design team on how to create compelling thumbnails and more to grow our channels, reach unique audiences according to brand guidelines and convert viewers to leads. Be considered an internal expert on the YouTube platform; regular strategic discussions and strategic trialing to ensure videos reach larger groups. Organize playlists, integrate new CTAs, and highlight feedback on strategic content gaps that can be pursued. Collaborate closely with marketing leads across content amplification, internal projects and department events, training and upskilling opportunities – including heads of Content, TV, Social Media, and SEO. Maintain a video publishing calendar that works alongside the general content calendar. Help in the production and upload process of videos to ensure optimal cadence. Work with stakeholders for video production needs to optimize exposure and frequency on YouTube. Work with design teams to create better and unique thumbnails for individual videos and series. Analyze trends in YouTube with analytics and competitive audits. Generate regular performance reports showing performance, shortfalls, opportunities, competitor analysis and other strategic insights. Stay up-to-date with the latest announcements and releases about the online video industry from relevant digital players. Collaborate with the SEO team to create best practices for video titles and descriptions and keep updated with evolving trends. Optimize titles, descriptions, keywords, YT tags, hashtags, captions, filenames, etc., to be SEO focused. Sync with the SEO Team to propose strategies to maximize content reach. Create the video CTA / CTR strategy by employing smart thumbnail placement (A/B Testing). Qualifications Extensive experience in optimizing YouTube accounts. Experience presenting progress against critical video growth metrics. Experience in video strategy development with demonstrated improvement in performance over time. Knowledge of SEO best practices in both YouTube and Google search. Experience with YouTube SEO software like videIQ, TubeBudy, TubeRanker or similar. Knowledge of financial markets and the important companies/influencers operating within the niche would be an advantage. Experience growing YouTube channels with a global follower base of K to 1M. Strong preference for an understanding and interest in markets and self-directed trading. Bachelor's degree in Communications, Motion Graphics, Video Design or Business would be an advantage. Education / Certification Requirements: Bachelor's degree in Communications, Motion Graphics, Video Design or Business would be an advantage. Working environment: Hybrid / In-office #J-18808-Ljbffr