Google & YouTube Ads Growth Strategist – eCommerce Scaling Expert

2 weeks ago

WorkFromHome, South Africa Ad-Lab Full time

About Ad-Lab: Ad-Lab is not your average performance marketing agency — we’re an elite e-commerce scaling engine. We’ve managed $150M+ in ad spend, scaled 100+ brands, and built a culture of high-performance and fast execution. We’re looking for a Google & YouTube Ads Growth Strategist who’s already operated at the top 1% level — someone who’s scaled multiple e-commerce brands from $10k/month to $100k-$500k+ in ad spend, built and tested full-funnel strategies (PMAX, Shopping, YouTube, Search), and understands how to build, test, and scale cold traffic. You’re not here to manage — you’re here to make noise, break limits, and lead client success. What You’ll Be Doing: Develop & execute full-funnel strategies across Google Ads & YouTube for fast-growing DTC brands. Lead account audits, scaling roadmaps, and creative testing cycles. Scale PMAX and YouTube campaigns, optimize Shopping & Search, and unlock cold traffic profitability. Guide clients on ad creative (scripts, angles, formats), funnel structure, CRO, and landing page strategy. Direct landing page & advertorial builds (listicles, quizzes, VSLs). Provide weekly performance reviews, client education, and action plans. You’re a Fit If You: Have scaled brands from $10k/month to $100k-$500k+ spend levels while maintaining ROAS. Have hands‑on experience managing $1M+/month in Google/YouTube ad spend. Have built successful YouTube campaigns and know how to test hooks, CTAs, and audiences. Are deeply analytical, fast‑moving, and thrive on performance‑based environments. Know how to communicate with DTC founders, speak their language, and lead strategic direction. Have worked in or alongside high‑level CRO & creative testing environments. Apply here: #J-18808-Ljbffr

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