Marketing And E-Commerce Assistant

3 weeks ago

Cape Town, South Africa Black Betty Design Full time

We are seeking a dynamic and detail-oriented Marketing and E-Assistant to join our team. This role supports the daily operations of our online store, digital marketing campaigns, and brand growth. The successful candidate will work closely with the owner and design teams to optimise our e-commerce platforms and execute digital campaigns that reflect the Black Betty Design brand. Maintain and update the online store using Shopify, ensuring products, descriptions, images, and promotions are accurate and up to date. Monitor website performance and implement improvements to enhance the customer journey. Assist with stock uploads, pricing updates, and product categorisation. Execute and monitor campaigns through our email marketing platform. Support paid media and social media campaigns to increase reach and conversions. Analyse performance using Google Analytics and other reporting tools, providing insights and recommendations for optimisation. Manage Sales and Marketing KPIs. Assist with the creation of digital assets, including graphics, banners, and promotional material, using the Adobe Creative Suite (Photoshop, Illustrator, InDesign). Assisting with photoshoots and video content creation for online and social media platforms. Ensure brand consistency. Assisting in planning and executing marketing strategies and seasonal campaigns. Provide administrative support to the marketing team. Research industry trends and competitor activity to support business growth. Skills & Qualifications Experience with Shopify or other e-commerce platforms. Solid understanding of Google Analytics and ability to interpret data into actionable insights. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is an advantage. Interest or experience in AI tools for marketing or creative support. Familiarity with email marketing platforms. Strong organisational skills and attention to detail. Excellent written and verbal communication. Ability to manage tasks independently and collaborate within a team. A genuine passion for jewellery and creative brands. #J-18808-Ljbffr

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