CRO Manager

2 weeks ago


WorkFromHome, South Africa Hype Digital Full time

Director of CRO @ Hype Digital | CRO Solutions, Website Experimentation to make Your Business More Money About Hype Digital Hype Digital is a Top Clutch Agency based in Cape Town, specialising in optimising human experiences through digital solutions. With a commitment to understanding user behaviours, leveraging AB testing and UX analysis, we create meaningful digital journeys that drive higher conversion rates. Join us in helping clients generate over $35 million in revenue. We're known for our dynamic and crazy-fast work speed, our work hard, play hard culture, and our relationships-first mindset. The Role As a CRO Manager at Hype Digital, you'll own client accounts end-to-end: from onboarding and research through to test execution and reporting. You'll work closely with our design, development and data teams to deliver high-impact AB tests that move the needle for our clients. While primarily based in our Cape Town office, this role allows for flexibility to work remotely. Key Responsibilities Client Management Lead client onboarding: Kickoff calls, Spag Sesh facilitation and discovery documentation Manage weekly/bi‑weekly client calls and communications (Slack, WhatsApp, email) Present research findings, test results and strategic recommendations Deliver EOM/EOQ performance reports demonstrating ROI and revenue impact Research & Strategy Conduct comprehensive CRO research using multiple qualitative and quantitative methodologies Perform behavioural analysis using tools like Microsoft Clarity Prioritise test hypotheses using PXL framework Develop data-backed testing roadmaps for clients across various industries: ecom, lead gen, SaaS, B2B, igaming etc Testing & Execution Setup and manage AB testing tools (VWO, Convert) Configure test events, metrics and GA4 audience integrations Brief designers and developers on test requirements Conduct thorough QA before test launch Monitor tests for statistical significance and data integrity Analytics & Reporting Work with data analysts to ensure proper tracking and event setup Analyse test results and provide clear recommendations (abandon, iterate, implement) Build and maintain test tracking dashboards in Looker Studio Operations Manage projects via Project Management Tool Maintain test backlogs in Airtable for clients Take initiative in streamlining and optimising internal and external CRO operations Qualifications Must Have 3+ years of hands‑on CRO/AB testing experience Proficiency with AB testing platforms (VWO, Convert, Optimizely or similar) Strong working knowledge of Google Analytics 4 (event setup, audiences, reporting) Understanding of statistical significance and test validity Account and project management skills Excellent client communication and presentation skills Strong analytical and problem‑solving abilities Ability to work at pace in a fast‑moving agency environment Good to Have Experience with Microsoft Clarity or similar behavioural analytics tools UX/UI knowledge and design sensibility Experience with Looker Studio / data visualisation Background in both lead generation and ecommerce verticals Familiarity with Project Management Tools and Airtable Bachelor's degree in Marketing, Business, Psychology or related field What We Offer Competitive salary with performance‑based growth Hybrid working model (Cape Town office + remote flexibility) Seniority level Mid‑Senior level Employment type Full‑time Industries Marketing Services #J-18808-Ljbffr


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