Senior Digital Social Brand Designer

Senior Digital Social Brand Designer - Cape Town HQ PepsiCo Cape Town, Western Cape, South Africa About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in over 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes many iconic brands that generate more than $1 billion each in estimated revenue. Overview Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end‑to‑end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. Responsibilities Lead the strategic and creative development of digital-first, motion-led storytelling for PepsiCo brands across social platforms. Hands‑on creative execution and leadership, mentoring junior designers, ensuring brand consistency, streamlining workflows, and scaling high‑impact, in‑house digital content production. Drive agile content delivery, shaping the brand’s digital presence with innovation, excellence, and cultural relevance. Elevate PepsiCo’s digital content, foster creative growth, and ensure our brand expression is engaging and strategic. Concept‑to‑delivery execution of digital content across social platforms including Instagram, TikTok, Facebook, and YouTube Shorts. Create motion design assets such as animated product reveals, loopable visuals, Instagram Story transitions, reels, and snackable content tailored for platform behaviours. Translate strategic campaign objectives into compelling visual narratives in collaboration with Brand Design Managers and cross‑functional partners. Develop and evolve distinctive brand assets, ensuring platform‑specific optimisation across ratios, responsiveness, and interactivity. Design and animate digital content for eCommerce, CRM, internal brand launches, and global campaigns. Own the visual identity for specific brands in the portfolio, collaborating with Senior Design Managers, Design Director, marketing teams, insights teams, and global design. Generate creative proposals, visualise desired output, and share with internal and external teams. Participate in research activities, translating customer needs into actionable design requirements and executing those requirements into design solutions. Drive final design recommendations and approvals, ensuring thorough consideration of all project variables and performance outcomes. Champion brand consistency across all digital outputs, adhering to and evolving global guidelines with rigor and creative flair. Maintain visual excellence in layout, typography, composition, and motion with a focus on craft, clarity, and impact. Mentor and guide junior designers, providing feedback, support, and professional development. Collaborate cross‑functionally with brand designers, marketers, and external partners to bring integrated campaigns to life. Present design solutions to stakeholders, articulating rationale clearly and responding constructively to feedback. Own and lead the digital design function across all relevant PepsiCo brands, aligning creative output with business and campaign objectives. Drive the in‑house creation of high‑impact, video‑led content, reducing dependency on external agencies and accelerating time‑to‑market. Manage project timelines, priorities, and design resources, ensuring delivery against deadlines without compromising quality. Streamline workflows, build production infrastructure, and introduce tools and processes that support scale and efficiency. Act as a key enabler of agile, high‑volume content creation, balancing creativity with speed and consistency. Stay informed on design, motion, and platform trends, leveraging insights to keep content modern, relevant, and audience specific. Proactively introduce new tools, techniques, and cultural references into the creative process to push boundaries and future‑proof brand expression. Qualifications 5+ years of quality brand design experience. Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and strong working knowledge of Figma, InDesign, and responsive design systems. Proven experience developing and executing visual identities across digital touchpoints. Solid grasp of UI/UX principles and digital brand storytelling. Strong sense of typography, colour theory, motion design, and layout hierarchy. Excellent communication, feedback, and presentation skills. Strong organisational and project management capabilities, with the ability to handle multiple priorities. Experience managing or mentoring junior creatives. Familiarity with digital marketing strategies and the role of design in driving brand engagement and performance. PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act Seniority level Mid‑Senior level Employment type Full‑time Job function Design #J-18808-Ljbffr