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Digital Intelligence

2 weeks ago

Cape Town, Western Cape, South Africa Ogilvy Social South Africa Full time R900 000 - R1 200 000 per year

Ogilvy Social Lab is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint.

We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.

Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact



This role is dedicated to working on the Studio X Coca-Cola Intel team. That means you'll be embedded in one of the most exciting and high-impact client teams, providing reporting and intelligence that helps the biggest brand in the world make business decisions for Coca-Cola Europe. You'll be part of an effort that spans:

  • Crisis and reputation monitoring to protect one of the world's most loved brands.
  • Charter reports/research to track campaign performance and support new brand initiatives.
  • Trendspotting and industry landscape/influencer analysis to ensure Coca-Cola leads in culture and conversation.

This is your chance to take part in shaping the future of an iconic brand through insights that matter.

We are looking for a:

Digital Intelligence & Data Analyst - Coca-Cola Intel Team

YOUR MAIN RESPONSIBILITIES:

  • Analyse social and digital data through a set of tools (Sprinklr, YouScan, NewsWhip, RivalIQ, Global Web Index, Semrush, Social Lab Proprietary Tools, etc.) based on a client briefing. Develop custom approaches leveraging available data sets and technologies to deliver actionable insights that inform strategic recommendations.
  • Design insightful reports and audits with strategic recommendations.
  • Deliver reporting and insights for Coca-Cola across multiple streams-crisis monitoring, brand reputation tracking, charter performance, research for new charters, trendspotting, industry landscape reviews, and influencer analysis.
  • Support Social.Lab (Intel) and Studio X business development efforts with digital and social media data analysis.
  • Collaborate with Studio X and TCCC data providers.
  • Participate in the creation of new, commercially viable data products.
  • Be client-facing for the presentation of intelligence work.

YOUR TRACK RECORD SHOWS:

  • 2+ years of experience in Social/Digital/Search Data Analytics, Insights and Digital/Social Strategy (seniority level to be determined based on your background and experience).
  • Strong research and analytical skills—understand how to apply qualitative and quantitative learnings and turn them into actionable insights.
  • Comfortable using social and digital monitoring technologies such as Sprinklr, YouScan, NewsWhip, GWI, etc.
  • Expert understanding of social media and the wider digital communication landscape.
  • Ability to work effectively, proactively and seamlessly amongst an integrated agency team.
  • Eye for innovation and the next emerging platform or partner.

MUST-HAVE:

  • Always-on social listening analysis and insights generation.
  • Cultural tracking (including trends) and insights generation for always-on and campaign use.
  • A strong understanding of today's social media landscape and internet culture (Social 3.0, culture-first, community and creators led, audience-first) and new channels' codes.
  • A strong understanding of social media performance metrics/KPIs for organic media.
  • Strong reporting and visualisation skills.

NICE-TO-HAVE:

  • Sprinklr tool expertise.
  • Dashboarding, data collection and data visualisation experience.
  • Knowledge of customer research is a plus.
  • Works well in fast-paced environment. 

WE OFFER YOU:

  • The chance to work with the Coca-Cola Europe's Studio X Intel team, where your insights will directly influence one of the world's most iconic brands.
  • Hybrid working policy