Content Marketing Lead

3 weeks ago

Durban, South Africa Hollywoodbets Full time

Be among the first 25 applicants. Responsibilities Joining the Hollywoodbets Purple Team offers the chance to contribute to one of South Africa’s biggest success stories, growing from humble beginnings in Durban to a powerhouse brand operating across Africa and the United Kingdom. As a Content Marketing Lead based in Umhlanga, Durban, you will be a key member of our team, driving innovative, SEO‑friendly content that supports our global footprint and fast‑paced industry. With Hollywoodbets You Will Innovate and create as part of a like‑minded, authentic team eager to achieve goals. Embrace challenges and the thrill of working in a vibrant and fast‑paced industry. Grow with our development plans and culture that allows you to further your career. You Bring Valid driver’s license – Essential. 2‑3 years’ experience in content marketing/copywriting. Ability to work under pressure in a fast‑paced, growing environment. Strong understanding of SEO principles, keyword research, and analytics platforms (Google Analytics, Ahrefs, SEMrush). Travel as required. Independent thinker, capable of proposing and executing content strategies with minimal supervision. Basic understanding of HTML and web publishing. Experience with WordPress CMS. Strong understanding of sports betting, casino games, and the regulatory landscape for iGaming. A Bonus To Have Certificate/Diploma/Degree in Marketing or related field. What You’ll Do For The Brand Lead, mentor, and manage iGaming copywriters, ensuring delivery of high‑quality, compliant, and conversion‑driven content. Oversee the production and optimization of iGaming‑related content across multiple websites, blogs, landing pages, and social media platforms. Draft and execute content marketing strategies tailored to the online betting and gaming audience. Brief, oversee, and optimize video campaigns in collaboration with creative and marketing teams. Write, edit, and proofread copy for websites, product descriptions, game reviews, email campaigns, promotional assets, and social content. Conduct keyword research and implement SEO best practices to improve visibility, search rankings, and organic traffic. Collaborate with design, performance marketing, and social teams to deliver integrated campaigns that drive engagement and conversions. Create and manage an editorial calendar for content marketing initiatives, ensuring deadlines and quality standards are consistently met. Monitor, analyse, and report on key performance metrics across campaigns and platforms. Stay up‑to‑date with South African and international iGaming trends and integrate insights into content strategy. What You’ll Bring To The Team Strong verbal and written communication skills. Follow processes to ensure high‑quality output. Strong leadership skills with the ability to mentor and guide a team of writers and specialists. Approaches own work with dedication and a high sense of responsibility. Consistently delivers required business results and meets deadlines. High attention to detail. Good communication skills. So, are you ready to level up, learn, and perform at your best? Apply now Kindly consider your application unsuccessful if you are not contacted within 30 days. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing, Public Relations, and Writing/Editing Industries Gambling Facilities and Casinos #J-18808-Ljbffr

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