Marketing Coordinator

**JOB PURPOSE**

The Marketing Coordinator plays a vital role in planning, executing and managing marketing initiatives that enhance our brand presence, attract clients and contribute to the overall growth of the company. The incumbent is required to blend creative thinking with strategic marketing efforts in a dynamic industry.

**DUTIES AND RESPONSIBILITIES**

**Marketing Strategy and Planning**
- Collaborate with the marketing team to develop and execute comprehensive marketing strategies that align with business objectives.
- Participate in the creation of annual marketing plans, campaign calendars and promotional activities.

**Content Creation and Management**
- Manage content calendar, ensuring timely delivery and consistent messaging across platforms

**Digital Marketing**
- Execute digital marketing campaigns, including social media management, paid advertising and search engine optimization
- Monitor and analyse website traffic, engagement and conversion rates optimize online presence.

**Brand Management**
- Maintain and enhance the company’s brand identity, ensuring consistency in visual elements, tone and messaging.
- Collaborate with designers to create branded marketing materials, presentations and collateral.

**Events Coordination**
- Assist in planning and coordinating marketing events, conferences, webinars and seminars
- Manage event logistics, invitations, registrations and post-event follow-up

**Market Research and Analysis**
- Conduct market research to identify industry trends, competitive landscape and opportunities for growth
- Analyse market data and customer insights to make informed marketing decisions

**Client Engagement**
- Support client engagement initiatives by developing client communication materials, surveys and feedback mechanisms
- Asist in maintaining strong client relationships through effective communication and personalized engagement

**Marketing Analytics and Reporting**
- Track and analyse key marketing metrics, generating reports to evaluate campaign effectiveness and ROI
- Provide insights and recommendations for continuous improvement based on data analysis

**Budget Management**
- Assist in managing marketing budgets, tracking expense and ensuring cost-effective allocation of resources.

**Cross-Functional**
- Collaborate with internal teams, including sales, finance and consulting, to ensure marketing efforts support overall business goals

**REQUIREMENTS**

**MINIMUM EXPERIENCE REQUIREMENTS**
- At least 2-3 years’ experience in the Marketing field.

**MINIMUM EDUCATION REQUIREMENTS**
- Bachelor’s degree in Marketing, Communications, Business Management, or an equivalent qualification.

**REQUIRED SKILLS**
- Proficiency in digital marketing tools, social media platforms and marketing automation software
- Excellent written and verbal communication skill, with an emphasis on crafting compelling content
- Creative thinking and an eye for design, with the ability to collaborate with graphic designers
- Analytical mindset, with experience in in data analysis and reporting
- Event planning and coordination experience is advantageous
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Team player with excellent organizational and time management skills
- Adaptability to changing priorities, industry trends and evolving marketing strategies

**CORE COMPETENCIES**
- Creative Thinking
- Collaboration
- Problem-solving
- Attention to details
- Time management
- Design Collaboration
- Client engagement
- Marketing Strategy
- Content Creation
- Brand Management
- Digital Marketing

**Job Types**: Full-time, Permanent

**Salary**: R12,000.00 - R15,000.00 per month

**Education**:

- Bachelors (required)

**Experience**:

- Marketing: 2 years (required)

Ability to Commute:

- Durban, KwaZulu-Natal (required)

Ability to Relocate:

- Durban, KwaZulu-Natal: Relocate before starting work (required)