Brand Manager

3 months ago


East London, South Africa Abantu Staffing Solutions Full time

Overview:

Our Client within the Commercial/Business Environment is seeking a Brand Manager to join their team. The successful incumbent will be responsible for developing and implementing marketing strategies for in-restaurant promotions, menu offerings, and local store marketing initiatives across all the company’s markets. They work closely with menu development teams and operations to enhance the in-store customer experience and drive sales.

Minimum Requirements:

  • Grade 12 / Matric
  • Bachelor’s degree in marketing, business, or a related field
  • 2-3 years of experience in marketing
  • Retail or QSR industry advantageous

Job Responsibilities:

  • Develop and execute in-store promotional campaigns and menu marketing strategies
  • Collaborate with menu development teams on marketing for new and existing products
  • Analyse consumer behaviour and QSR market trends to inform retail marketing strategies
  • Oversee and coordinate local store marketing initiatives
  • Work with operations team to optimize in-store customer experience
  • Monitor and report on the performance of retail marketing initiatives.
  • Regular coordination with menu development teams, operations, and other marketing functions
  • Presentation of retail marketing plans and results to Marketing Executive
  • Engagement with local store marketers on marketing initiatives
  • Analyse sales data and consumer trends to identify opportunities for retail marketing
  • Develop creative solutions to enhance in-store customer experience and drive sales
  • Evaluate the effectiveness of retail marketing campaigns and propose optimizations
  • Recommend retail marketing strategies and tactics to the Marketing Executive
  • Prioritize and allocate resources for local store marketing initiatives
  • Make decisions on in-store promotional materials and campaign execution.
  • Identify new opportunities for in-store marketing and customer engagement
  • Propose innovative menu marketing ideas and promotional concepts
  • Stay updated on industry trends and propose new approaches to retail marketing

Key Competencies / Skills:

  • Strong understanding of retail marketing principles and consumer behaviour
  • Excellent analytical and problem-solving skills
  • Creative thinking and ability to develop innovative marketing concepts
  • Strong communication and presentation skills
  • Proficiency in MS Office and marketing analytics tools

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