Saypro – Dove Experiential Specialist – Saypro

SayPro – Dove Experiential Specialist – SayPro JOB PURPOSE The Brand Experience Specialist supports the Power Brand Lead in creating integrated brand plans as part of the Demand Creation Squad. RESPONSIBILITIES Lead in developing and executing brand activations, shopper & retail experiences (POS materials, in‑store activations, sampling). Develop and execute unmissable, engaging and impactful Power Brand experiences that connect with the target audience, reinforce brand positioning and drive measurable results including awareness, penetration and brand power. Lead the planning and execution of in‑store activations; main shelf and additional visibility; retail/sampling experiences, creating memorable moments that enhance the shopper journey and drive penetration, sales and UBS. Collaborate with the Influencer & PR Lead and Content team to integrate into brand experiences, leveraging their reach and engagement to amplify events and generate content. Manage external activation agency relationships, providing clear briefs, overseeing development and ensuring seamless execution within budget and timeline parameters. Analyse the performance of brand experiences, tracking key metrics such as attendance, engagement, social media buzz and sales impact to measure ROI and inform future strategies. QUALIFICATIONS & EXPERIENCE Proven experiential marketing – typically 3+ years directly conceiving, planning and executing brand activations, ideally with a digital‑first approach. Track record in beauty (preferred): experience with beauty brands and understanding of the target audience and trends. Shopper journey optimisation: demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, shelf, etc.). Project management prowess: evidence of managing complex projects with multiple stakeholders, budgets and timelines, ensuring successful delivery and budget ROI. Digital marketing expertise: confidence with digital marketing channels, tactics and their role in amplifying brand experiences. Innovation execution: success in delivering brand experiences across the shopper journey to drive trial, desire and conversion. Retail experience: experience with visual merchandising, store design, shelf visibility, in‑store events, sampling. Agency experience: working at an experiential marketing agency with diverse experience across multiple brands and projects is an advantage. Data analysis skills: confidence using data to track activation performance, measure ROI and inform future strategies. SKILLS Brand Strategy & Vision Brand understanding: deep understanding of brand identity, values and how experiences translate and reinforce them. Product understanding: in‑depth understanding of brand formulation and how to bring product superiority to life during the shopper journey. Strategic alignment: ability to align activations with overall brand and marketing objectives, ensuring consistency across touchpoints. Experiential Marketing Expertise Creative concept development: generating innovative and engaging brand experience concepts that align with objectives, audience and budget. Event planning & execution: strong organisational and logistical skills to plan, manage and execute brand activations, events and retail experiences flawlessly. Online & Offline Experience – digital‑first approach with proven success in designing impactful activations across online and offline environments. Innovation Execution – curating unmissable experiences across the shopper journey, delivering 50% awareness before media breaks. Shopper Journey & Retail Shopper journey mapping: analysing and optimising the journey across all touchpoints, identifying pain points and opportunities. Retail understanding: knowledge of visual merchandising, store design, shelf visibility, and in‑store customer experience tactics. Project & Budget Management – managing multiple activations, budgets, timelines, and stakeholders, delivering on time and within budget. Digital Fluency & Technology – familiarity with project management tools and technologies relevant to beauty activations (e.g., AR/VR, shoppable social content, interactive video). Beauty Consumer & Trend Insight Passion for beauty: genuine enthusiasm for the beauty landscape, products, trends and innovations. Beauty consumer insight: deep understanding of beauty shoppers' motivations, behaviours and preferences. Trend awareness: staying ahead of emerging technologies, experiential trends and competitor activations in the beauty space. Creative & Analytical Skills – strong aesthetic sense, visual & sensory storytelling, data analysis and reporting to optimise future experiences. Teamwork & Collaboration – effective collaboration with internal teams (marketing, sales, creative) and external partners (agencies, vendors). Communication & Presentation Skills – excellent written and verbal communication to articulate ideas, present concepts and inspire stakeholders. LEADERSHIP & PERSONALITY You are energized by delivering fantastic results, an example to others in both results and resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. You are responsible for your own wellbeing and delivering high standards of work. You must focus on the consumer and what they need, being humble and eager to interpret evidence and data smartly, spotting issues and opportunities to make things better. CORE VALUES PASSION FOR HIGH PERFORMANCE – hungry to win together, prioritise ruthlessly and own the outcome. PERSONAL MASTERY – bring your best, whatever the challenge. TALENT – embody excellence in every aspect of the role. #J-18808-Ljbffr