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Marketing Communications Specialist
4 months ago
Minimum requirements for the role:
- Must have a tertiary qualification in Marketing and/or Communication
- Minimum 2 years experience in a marketing communication position is essential
- Industry experience is preferred
- Good communication and presentation skills, specifically in English and Afrikaans, with the ability to interface with internal and external stakeholders of all levels, will be required
The successful candidate will be responsible for:
- Drafting an annual marketing promotion plan in conjunction with Head of Department after inputs form relevant team members in portfolio management and Regional Marketing Officers.
- Keeping good record of approved annual marketing expense budget and report status monthly to the head of department.
- Executing product and services communication (launches, campaigns, etc.).
- Planning and implementing advertising in Agricultural publications, press releases, adverts, web placements, social media channels like for example face book, Youtube Instagram etc.
- Responsible for conceptual design and execution of innovative display models and/or promotional items to be used for trade shows and other events.
- Providing in-house artwork (for print) and multimedia generation.
- Working closely with Designers to make marketing collateral (brochures, event invitations, multimedia, such as videos) where relevant.
- Offering support to Business, Marketing Managers, Stewardship and AFAS programmes and Agents with their promotion requirements, for example sponsorships and Farmers Days clothing, handouts, banners, gifts etc.
- Managing the Southern Africa Web communication, Websites and digital platform sites for the company and its relevant affiliates like for example Nurture farm, Cropvision website, NPP, Pixofarm and the like.
- Identifying and discussing relevance of all events that can serve as promotional platforms.
- Managing, organizing and attending all events including Farmers Days, annual Agents Conference, Expos and Trade Shows.
- Requesting quotes from suppliers, getting approval from management for procurement, receiving orders, and process invoices and payments.
- Managing hospitality events as a customer service & promotion tool.
- Proposing and contributing to product communication plan and communication initiatives (including web communication).
- Maintaining the company's corporate image and identity in alignment with the communication department.
- Managing the Trade name data base in coordination with global legal and registration department.
- Ensuring new product names are registered as per Portfolio Manager requests.
- Maintaining the Trade name summary.
- Maintaining the alignment with AME Branding policy for all marketing as per global guidelines.
- Compiling and keeping the marketing budget up to date.
- Ordering all company business cards.
- Maintaining data libraries of all electronic collateral and content such as open designs files, stock image library and rendered files (print and multi-media).
- Ensuring all contractual obligations are met in terms of hospitality, trade show agreements and other, in line with the companys legal requirements.
