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Marketing Lead

3 months ago

Johannesburg, South Africa Ad Talent Full time

Who are we: A well-established digital marketing agency delivering exceptional digital marketing solutions to the healthcare sector.

Who are looking for: A senior marketing professional with solid digital marketing experience.

What are we looking for from a candidate:

  • Marketing strategy development and execution
  • Market research and competitive analysis
  • Multi-channel marketing campaigns (digital, social media, email, events, etc.)
  • Brand management and messaging
  • Marketing analytics and ROI reporting
  • Team leadership and mentorship
  • Collaboration with cross-functional teams (product, sales, customer success)
  • Budget management and resource allocation
    • Have experience in a senior marketing role, preferably with a track record of driving business growth through effective marketing strategies
    • Demonstrate past results and success metrics from marketing campaigns they have led
    • Showcase strong leadership skills and the ability to manage and mentor a team
    • Demonstrate a data-driven approach to decision-making and problem-solving
    • Exhibit excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

Specific Skill Sets:

  • In essence, we are looking for a strong Marketing Manager to lead the development and execution of marketing strategies that drive business growth. While they will be leading a small team to handle many of the below tasks, it is essential for the Marketing Manager to have a deep understanding of how to execute these points effectively themselves.
  • Develop and execute comprehensive marketing strategies that align with business objectives.
  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Create and manage multi-channel marketing campaigns (SEO, PPC, social media, email, events, etc.) - candidate must have the end-to-end skills, including creative.
  • Analyse campaign performance and provide reports on marketing ROI
  • Manage and allocate the marketing budget effectively.
  • Collaborate with internal teams (product, sales, customer success) to ensure alignment of marketing efforts.
  • Manage, mentor, and train the marketing team to drive performance and professional development.
  • Act as a brand steward, ensuring consistent brand messaging across all marketing communications.
  • Stay up-to-date with the latest marketing trends and technologies, and propose innovative strategies to stay ahead of the competition.
  • Communicate effectively with senior management about marketing strategies, performance, and business impact.